MySpace Still Reaches 50M People Each Month

MySpace may have slipped from the online ad world?s general consciousness, but it is actually doing fairly well, especially among young users, said Tim Vanderhook, chief executive of Viant Inc., Specific Media?s parent company.

Mr. Vanderhook said MySpace has managed to attract a vibrant audience of 17 to 25-year-olds, particularly music and entertainment fans. MySpace even features some original content as well as ads from brands like Jeep. Between desktop and mobile devices, MySpace reached 50.6 million unique users in the U.S. in November. That?s a massive surge of 575% versus the same month in 2013.

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Besides a young following, MySpace also sees lots of return visitors from MySpace's mid-2000s heyday-particularly on Thursdays. That's because many people have old digital photos stored on the site, which they may want to retrieve for "Throwback Thursday" -a popular social media ritual in which people post retro photos on social media.

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