My Twist to Content Locking for $80 a day

JohnsonDaniel

Regular Member
Joined
May 16, 2008
Messages
389
Reaction score
1,398
Hi,

I was involved in the design and coding of Content Lock Pro (available on a BST here), and I thought it was time I shared the method that got me going in this area, so here goes, I hope it's of value for some of you:

I first decided to Content Lock after reading up on it in a few threads. I have been with a number of CPA Networks since 2008, but was not using any gateway networks.
So, my first step was trying to find a locker which would allow me to use the mainstream networks I'm with, and a range of offers.
I looked at a few, including some awesome contributions on here by Pyronaut and Crazyflx (thanks, guys!), but they were either too complex to set up, or didn't use postbacks, so, in the end, decided to code my own.
Before it was even nearly ready for release, it was ready enough for my own use, so I decided it was time to take action, and start running the idea I'd had.
When thinking of content to lock, I decided I wanted to lock Betting Tips. I lived in the Uk for a few years, and had been involved with betting there, using bots on Betfair and other strategies, so I had an idea of how popular the whole "scene" is in the UK. I also currently have a "mate" who creates Tipping websites and "sells" tips, so I know it's something desirable, that people (in the UK anyway) will pay for - so why wouldn't they complete a no-cost-to-user CPA offer for them?
So, I set about scraping (manually at first, but I now outsource on Fiverr) daily betting tips, using a couple of popular tipping sites:

http: // 3w. online-betting-guide. co. uk / hot-tips.php

(remove spaces and change 3w for - guess what?, I'm not yet allowed to post links), scraped after selecting "sports filters" on the right, and

http: // 3w .gg. com / tips /

I set up a page with a table on it, and I placed my tips in there, sorted by days and races, and set up a "latest results" scrolling sidebar widget, showing awesome recent winners at high odds.
I leave that as my index page, and update it every couple of days, and I then place a button on it, "click here to get our tips for upcoming races".

Tbh, it was my intention to set up an opt-in form to capture their email before they click through, but I haven't got round to that yet, lol

The button, when clicked, takes you to another page, on which I have a large box with tips for today's and tomorrow's races (you can use football matches, or any other sporting events, if not using horse racing), and it's on this page that I have placed my locker.

My locker has a cool racing-related background (have since had it custom-designed for me at Fiverr), and carries instructions claiming that the tips are "costing me", and asking visitors to "please choose offers that genuinely appeal to you". I'm displaying 5 offers at a time, and more are seen if they refresh the page - all offers are either International or UK targetted, and they come from 6 different networks. Some are simple email submits (no surveys, I don't go for that really long offer-hell BS), some are 1st page short form submits, I have a mix of Insurance quotes, re-mortgage quotes, home improvement and free Ipads, etc

Next step was to drive traffic. I obviously wanted UK-based traffic, so I made some posts on various betting and racing forums, and, via Fiverr, got some Fan pages created, and did some blasts to some popular British FB and Twitter profiles. I also uploaded a couple of videos to TubeMogul, and promoted them as well.

Within less than a week of setting it all up, I was getting a steady 100+ visitors a day to my "locked" page, and about 20% were completing my offers! This thing has just kept growing, I'm now 5 weeks into it, am seeing average daily visitors around 300+, with conversions steady at around 20%, and am now earning $80 per day across my networks.

I'm setting my cookie to one week, to cater for return visitors, and to try to ensure they are not completing the same offer within less than a week of having completed it previously. My total offer "pool" now stands at over 60 offers, and I'm going to be adding new ones all the time, and swapping around, to keep it nicely under the radar.

So, that's my method - it works, I haven't seen anyone else using it (yet) and I don't think it will become saturated too fast - IF you guys get creative with it, and think "outside the box", rather than just copying and implementing what I've mentioned word-for-word.

I hope this helps some of you, my one biggest lesson learned from this experience has been to "take action" - if you don't do it, you will never progress.
I'm sharing here because I honestly don't think any of this (including the creation of Content Lock Pro) would ever have been done if it weren't for BHW and the awesome content which is shared, completely altruistically, on this forum :)

For people that DO decide to implement, do pop in and let us know what twists you come up with, and what works for you.
 
I recommend you to have Geo targeting in the mix too. And capture those emails yourself, it seems you will have thousands of them in no time (of course save them by subjects people where interested in, easy to market them later with related offers)
 
Very simple method but very effective. I am thinking of buying content lock pro very soon. That looks very promising.
 
I recommend you to have Geo targeting in the mix too. And capture those emails yourself, it seems you will have thousands of them in no time (of course save them by subjects people where interested in, easy to market them later with related offers)

CLP comes with geo-targetting, and I'm setting up some other methods to which I'll drive worldwide traffic and display geo-targeted offers.
I just figured, for this one, that the UK seems to be the keenest market for betting tips, the amount of daily horse races is great, and the millions of pounds that change hands on a daily basis between punters and bookies is unbelievable.
Suggesting the building of the opt-in list is cool, and I had planned for it, I just haven't got round to doing it yet. I'm also wanting to populate my locker with Gambling-related offers - there are plenty of these available from the CPA Networks, and the payout is over $100 per lead.
My only issue is that I don't think the postback would get sent until a lead makes a deposit, so I may look into using the Timer option and setting my button to rotate between two "upcoming races" pages, one with normal, immediate, CPA offers, using postback, and the other with gambling offers, using a Timer.
That's not to mention the eventual monetization I'd be able to set up if I get it together to build a list ;)
 
what network you are using?

Sorry mate, if this method were WH (only using incent and/or locking offers), I'd happily say. But, as I'm using mainstream offers (BH non-incent) then mentioning the networks would probably end up with bans and the loss of this income stream.

If it helps, they are the largest mainstream networks out there, they have all been around since 2008 (which is when I opened my accounts), and none of them are gateway nor incent networks.
I joined using a "business" and have never, ever, sent a referer with my traffic. I got questions in the early days, but it turns out advertisers are happy with the quality of the traffic I've sent, so the questions eventually dried up ;)

The best advice I can offer to replicate this set up, which has served me well (I mean the networks set up, not the locking) is:

1. Be contactable, and develop a nice relationship with your AMs
2. Be professional, you don't need to have a "real business", but try and come across like you do,
3. Wherever possible, mix WH leads in with your BH leads, helps conversions for advertisers on the back-end and keeps them happy, and
4. Spread the love - send ALL your leads to one advertiser or to one network, and you're asking for a fast ban!

HTH
 
Back
Top