I am sharing with you my new strategy to increase your sales through facebook. I have been selling since 2 years and it worked great. - Built fan page of your product. - Be active in posting new arrivals and trends (update my posts weekly ). - Promote your page on other pages by providing valuable information - You can also buy likes for page popularity ( i get it from getawab there likes are genuine & cheap ) - my conversation is approx 3-5 dresses on daily basis. Facebook can be very great for any business if you have the right audience than if will be very easy to make profits. Be active and persistence can win the race.