My recent YouTube ad results

I’ve tested a few campaigns this month.
UGC-style videos with short hooks and real faces worked way better than AI or stock footage.
What’s working now???

Authentic content just feels more trustworthy. For me, what’s been working lately are quick 5–10 second intros that show the product right away, then social proof or a strong CTA. Curious though, what niche are you running your ads in?

Yeah, real-face videos definitely perform better, the AI video hype was just an initial spike.