- Jun 25, 2015
- 4,199
- 922
Yes i have seen this too. Every time you edit, Google sort of has to re evaluate the page again, and if you are doing it too often it can reset momentum instead of building it. Pages need some time sitting stable for signals like dwell time, backlinks, and CTR to actually accumulate.Something I noticed on my site is that some pages start getting more impressions when I leave them alone for a while.
When I keep changing the content, I don’t see much improvement.
Is this just random, or has anyone else noticed something similar?
If you keep touching it every week you are not giving those signals room to settle. Not random, just Google needing space to trust the page again after change.