I posted asking a bunch of questions earlier but nobody answered lol
I did the work on my own so here How I will do it :
1) First I'll make 1 video ad an 1 picture ad. I'll divide them in 8 adset with different interest (including broad). I'll put 5$ in each one a day. So 40$.
2) After day one I'll kill every adset except the best performing one. I'll let the pixel do its job for a week. So 40$ again (more or so)
3) I'll start retargeting on 75% video view and more, on add to cart and on website view 5$ a day again. So 40$
4) I f it works I scale (put more than 5$ a day). Every 3 weeks I change ads.
So 120$ and 2 weeks to test a product.
I did the work on my own so here How I will do it :
1) First I'll make 1 video ad an 1 picture ad. I'll divide them in 8 adset with different interest (including broad). I'll put 5$ in each one a day. So 40$.
2) After day one I'll kill every adset except the best performing one. I'll let the pixel do its job for a week. So 40$ again (more or so)
3) I'll start retargeting on 75% video view and more, on add to cart and on website view 5$ a day again. So 40$
4) I f it works I scale (put more than 5$ a day). Every 3 weeks I change ads.
So 120$ and 2 weeks to test a product.