hey, so i found a keyword that it and its plural version gets 10000 searches and got the domain. the problem is, its an "how to" question with my main nich in it yet it doesnt answer anything. like "how to football field". how can i rank high for those 2 keywords that mean very little by themself? should i still try and build the main page around those words? should i find the closest grammatically correct sentence and replace it? yet what about the exact sentence in my domain?