Hey guys
Thought I would share some insights on local. There's a lot of cash to
be made in local. The best part is unlike regular seo, if you take a dip
in the rankings the money still comes in month after month. It's really
not that hard to get a dozen or so clients that will pay you each and every month.
Although I didn't start this way, I strive to get no less then 1k a
month for every local client.
So where to start? If u r on a real budget, just do a few clients for
free. Your girlfriend, brother, sister or cousin knows someone who has
an online biz. Tell them u will do it for free, but it will cost them
200 bucks or so for articles and citations. They will jump at the
chance. Do tell them if you do a good job, your fee is referrals.
Now when I say local seo, I don't do flyers, pizza boxes, or mobile
marketing or renting out sites. No disrespect to those guys doing that, but it's just not my
gig.
1st gather all the info from the client such as name, address, phone,(Nap)
business info, bio of the owner etc. Then go to roboform and enter all
the data. You will need it later.
Next put in their phone number into google maps. Is it claimed? Great,
,if not claim the biz and have the postcard sent to the client.
Claim anything that has the clients Nap.
3rd is the hard part. Take the clients info and build a shit load of
citations. Roboform makes it easier. I'm not gonna list all the
citation sources, as they are available everywhere. If you have the
cash, invest in a tool that will tell u the competitor's citations and go
after those. If u have the cash get them done for you. There are a few
guys on the wf that will do them. Fill them out 100%. I mean everything.
Put the bio in there, videos etc. Note which ones have to be confirmed.
When u are done with at least 50, bookmark and scrape box them with a
variety of anchor texts. Don't overdo it, just give them a little love..
4th go to the clients website. Does it suck? Probably. Just make sure
the home page has really good metas that include your keyword.
Make sure the nap is in the header or footer.
Make sure it's on all Pages. Make sure there the primary kw is in the content.
Optimize Alt tags etc. Go to fivrr and have them make a kml file, then upload.
5th take out a feeder domain with the primary kw. Try for the Emd or
anything close to it will do. Now rank that puppy. Keep at it. If u
r on a budget use fivrr gigs. It should be quite simple. Put decent
content on it along with nap. Feeder site should be easy to rank, so
keep at it
6th create a video. Who cares what the video is. Use the pics from the
client's site and go to animto. Geo tag it in you tube, along with nap.
Then buy a fivrr gig and get pixel pipe acct setup. Rinse and repeat on
all videos. Try to rank the YouTube video. Buy a gig to get comments,
views etc. Send scrapebox to the video. Get digg votes too.
Now if the market is not too competitive your video and feeder site
will rank within a few weeks. Show the client. If nothing else he will think you crap gold. This will buy you a few months sohe/she won't be crawling up your ass wondering why their primary site isn't ranking.
7th rank the clients site. Use your preferred ranking
methods, but keep it white hat. Send amr blasts with the nap. That nap
should go everywhere.
8th keep up with the citations. It's a pain in the ass but worth it.
Confirm them. Bookmark the ones that have been waited on etc.
Now at this point the client should have received the postcard for the places page. Have them verify/confirm it.
9th fill out places page 100% Do not over optimize it. Just fill out all pictures, videos, categories (think other kw's).
10th get client reviews. Won't go into how to get them, but again be
white hat! Big g will catch on if you create fake ones. Work with the
client on these.
Now wait. You will slowly crawl up rankings. Continue with more local
based citations. So if client is in Austin, search on Austin business
directory and start with those.
While I left out a few choice nuggets, this method will rank your local
clients. Once you have a few good A spots in page 1 (places, organic, video) you can puff your chest and start going after the
white collar business. Don't bother with the stereo repairman, go after
lawyers or doctors. They will give u a huge fee and spend the first few
months fees on rankings when you get them.
Ask every client for referrals. Do it when they sign up and do it when
you rank them. You will not have to prospect if u just ask.
The method above Can rank most clients . I work in major cities such as LA,, NYC, Miami etc. Those cities require more firepower but will
command a larger fee. Why local is so kick ass, is because when the
rankings go down, I phone up the client and throw a bit of mumbo jumbo and say that big g had a algorithm change but we are aware of it. They will luv ya for it.
Do not be afraid to ask for monthly fees! Otherwise it's all a waste of
time. When you hit about 10 clients, and u rank them, you can start
working less if you chose. So get off your collective butts and find
someone you can do this method for! Big paychecks await!
PS this was written at 3am so forgive the typos
Thought I would share some insights on local. There's a lot of cash to
be made in local. The best part is unlike regular seo, if you take a dip
in the rankings the money still comes in month after month. It's really
not that hard to get a dozen or so clients that will pay you each and every month.
Although I didn't start this way, I strive to get no less then 1k a
month for every local client.
So where to start? If u r on a real budget, just do a few clients for
free. Your girlfriend, brother, sister or cousin knows someone who has
an online biz. Tell them u will do it for free, but it will cost them
200 bucks or so for articles and citations. They will jump at the
chance. Do tell them if you do a good job, your fee is referrals.
Now when I say local seo, I don't do flyers, pizza boxes, or mobile
marketing or renting out sites. No disrespect to those guys doing that, but it's just not my
gig.
1st gather all the info from the client such as name, address, phone,(Nap)
business info, bio of the owner etc. Then go to roboform and enter all
the data. You will need it later.
Next put in their phone number into google maps. Is it claimed? Great,
,if not claim the biz and have the postcard sent to the client.
Claim anything that has the clients Nap.
3rd is the hard part. Take the clients info and build a shit load of
citations. Roboform makes it easier. I'm not gonna list all the
citation sources, as they are available everywhere. If you have the
cash, invest in a tool that will tell u the competitor's citations and go
after those. If u have the cash get them done for you. There are a few
guys on the wf that will do them. Fill them out 100%. I mean everything.
Put the bio in there, videos etc. Note which ones have to be confirmed.
When u are done with at least 50, bookmark and scrape box them with a
variety of anchor texts. Don't overdo it, just give them a little love..
4th go to the clients website. Does it suck? Probably. Just make sure
the home page has really good metas that include your keyword.
Make sure the nap is in the header or footer.
Make sure it's on all Pages. Make sure there the primary kw is in the content.
Optimize Alt tags etc. Go to fivrr and have them make a kml file, then upload.
5th take out a feeder domain with the primary kw. Try for the Emd or
anything close to it will do. Now rank that puppy. Keep at it. If u
r on a budget use fivrr gigs. It should be quite simple. Put decent
content on it along with nap. Feeder site should be easy to rank, so
keep at it
6th create a video. Who cares what the video is. Use the pics from the
client's site and go to animto. Geo tag it in you tube, along with nap.
Then buy a fivrr gig and get pixel pipe acct setup. Rinse and repeat on
all videos. Try to rank the YouTube video. Buy a gig to get comments,
views etc. Send scrapebox to the video. Get digg votes too.
Now if the market is not too competitive your video and feeder site
will rank within a few weeks. Show the client. If nothing else he will think you crap gold. This will buy you a few months sohe/she won't be crawling up your ass wondering why their primary site isn't ranking.
7th rank the clients site. Use your preferred ranking
methods, but keep it white hat. Send amr blasts with the nap. That nap
should go everywhere.
8th keep up with the citations. It's a pain in the ass but worth it.
Confirm them. Bookmark the ones that have been waited on etc.
Now at this point the client should have received the postcard for the places page. Have them verify/confirm it.
9th fill out places page 100% Do not over optimize it. Just fill out all pictures, videos, categories (think other kw's).
10th get client reviews. Won't go into how to get them, but again be
white hat! Big g will catch on if you create fake ones. Work with the
client on these.
Now wait. You will slowly crawl up rankings. Continue with more local
based citations. So if client is in Austin, search on Austin business
directory and start with those.
While I left out a few choice nuggets, this method will rank your local
clients. Once you have a few good A spots in page 1 (places, organic, video) you can puff your chest and start going after the
white collar business. Don't bother with the stereo repairman, go after
lawyers or doctors. They will give u a huge fee and spend the first few
months fees on rankings when you get them.
Ask every client for referrals. Do it when they sign up and do it when
you rank them. You will not have to prospect if u just ask.
The method above Can rank most clients . I work in major cities such as LA,, NYC, Miami etc. Those cities require more firepower but will
command a larger fee. Why local is so kick ass, is because when the
rankings go down, I phone up the client and throw a bit of mumbo jumbo and say that big g had a algorithm change but we are aware of it. They will luv ya for it.
Do not be afraid to ask for monthly fees! Otherwise it's all a waste of
time. When you hit about 10 clients, and u rank them, you can start
working less if you chose. So get off your collective butts and find
someone you can do this method for! Big paychecks await!
PS this was written at 3am so forgive the typos
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