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My Journey Into Bulk Email

Discussion in 'My Journey Discussions' started by CISadam, Feb 28, 2013.

  1. CISadam

    CISadam Newbie

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    I found this site looking for info on bulk email providers. While I didn't end up finding what I was looking for here, my reading in the forums has lead me to ask the right kind of questions to the right people and find a system that works.

    What drove me to BHW was the constant struggle we were going through with the 'above board' email companies out there. And I guess I should clarify, I'm managing email campaigns for an online business that actually produces the products that they sell (well, most of them at least).

    When I started working for this company, they were balancing a Constant Contact acct with a few thousand subscribers, and Mail Chimp acct with around 25K subscribers, and dabbling in monthly fax broadcasts to their niche.

    The trouble started when we got our final '2% complaint' warning from MailChimp. They closed our acct without further review for repeated 2% (or more) compaints. We had a week to get our data out of their system, but as far as sending though MC, we were burnt.

    We immediately tried to migrate our bounce free list from MC over to our Constant Contact acct, which triggered their acct review, and in turn, their 'probation period' where they send a few thousand messages of your campaign and monitor the results before sending the rest. They immediately canned our first attempt to import our bounce free list from MC (which surprisingly enough, had quite a few more bounces than we expected in their test segment) We told them that we had included some trade-show entries and older customers, that we'd revise the list to customers within the last year and reupload for their approval.

    We ended up going through a few 'review rounds' with them and wound up with around 8K of our 25K MC transferee's. Ouch.

    We recognized that this wasn't going to cut it as our main form of driving traffic to the site on a weekly basis.

    We then bought a list in our niche. Around 300K contacts from our target demo, obviously we couldn't upload a purchased list to Constant Contact, so we started exploring alternatives.

    Everywhere we looked (Aweber, vertical response, get response & a few others) there were stringent safeguards in place to keep people like us from doing what we were trying to do. We ended up getting hooked up with a hungry sales guy from Pinpointe, who assured us that he could get our data through their checks, as he would have it cleaned for us as it was imported. We signed up for the 500K messages/mo plan with high hopes of launching a niche targeted product just in time for it's intended holiday. After we got through their 'cleaning' service they cut our 300K list down to less that 75K (so much for that 99% accuracy from the list vendor eh?) and then the bad news- they wanted to monitor our first few campaigns to this list to make sure that their IP's weren't getting trashed. They throttled our acct to around 10K daily messages so that they could monitor the results.

    Long story short, they strung us along for a while telling us they were almost done reviewing our results and ready to release our acct into full blown email blasting glory. They ended up releasing our acct for us, but they put us on their worst block of IP's so our open rates took a nose dive (less than 3%). We again, packed up our data and started looking around again.

    Then I got in touch with our current ESP- they set up a VPS with a windows based 'database emailer' program with an interface that left a lot to be desired. No open tracking, no click tracking- but virtually unlimited sending. We immediately saw a HUGE increase in our traffic/sales. Even without the open/click tracking- we knew it was working.

    They contacted us last night to let us know that our account was being transferred to their new web based platform- much to my delight, they've got what they call Interspire on Steroids. They've added a 'multi-thread' plugin to increase the sending rate, IP/SMTP rotation and full spintax support. The only gripes I had about their sending platform have been resolved, and I can't wait to see what kind of results we start getting now :D

    Waiting for our new package to go live, and I'll post back here with my results. Also want to thank the members here who've reached out to me about new data in our niche. You've all been a huge help

    Hope this helps someone looking for the same info I came here for- I'll post back here with results after we're back sending again
     
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  2. sapo

    sapo Power Member

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    what is the site for this new interspire on steriods?
     
  3. CISadam

    CISadam Newbie

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    Their sales site isn't live yet, pm me your skype and I'll get you in touch with my Rep
     
  4. SirSkitzo

    SirSkitzo Newbie

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    I to am interested in knowing the site, unfortunately I can't send pms just yet.
     
  5. CISadam

    CISadam Newbie

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    Just trying not to step on any toes here or get myself in trouble. I don't know what (if any) the rules are about posting info for companies that don't contribute to the community here
     
  6. Paranoid Android

    Paranoid Android Jr. VIP Jr. VIP Premium Member

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    why does this look to me like a sales hype for Interspire on Steroids? When I need more sending power, I just switch to Active Campaign :D
     
  7. CISadam

    CISadam Newbie

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    I'm not selling anything at all. I'm just trying to relate my experience in case it might help someone in a similar situation.

    That's why I didn't post a link to their site.

    Not an affiliate. I'm an end user, and a happy one.
     
  8. Paranoid Android

    Paranoid Android Jr. VIP Jr. VIP Premium Member

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    Ever tried Active Campaign with PowerMTA bro?
     
  9. CISadam

    CISadam Newbie

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    From activecampaigns TOS:
    You must be able to directly verify when and where each contact to whom you intend to send emails to ("Subscriber") subscribed to receive such emails. Purchased/paid subscriber lists are not allowed and any use of such lists will result in immediate cancellation of your account and no paid fees will be refunded. You must ensure that all Subscribers have fully "opted-in" and consented to receive e-mails from you and, therefore, have specifically acknowledged that you may be sending them e-mail. All account email addresses must be valid.

    Sounds like the same kind of service that sent me down this path to begin with... good suggestion.
     
    Last edited: Feb 28, 2013
  10. CISadam

    CISadam Newbie

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    I haven't- can you explain more?
     
  11. Massive_Student

    Massive_Student Newbie

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    Thanks, I just started using MC and keep hearing of this infamous 2% threshold. Please come back when you get your results, am very interested in hearing more.
     
  12. CISadam

    CISadam Newbie

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    Will do- support says I should be online in the morning
     
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  13. CISadam

    CISadam Newbie

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    Also, forgot to mention that they've built in link cloaking so that it will rotate unique links that match the SMTP domain (similar to what you see with Constant Contact)

    Hoping this will save me some of the redirect headaches I've had trying to protect my actual domains from Blacklisting
     
  14. Paranoid Android

    Paranoid Android Jr. VIP Jr. VIP Premium Member

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    ever heard of nulled AC bro?

    google for active campaign, search tpb for pmta v4

    whats a 2% treshold? bounces? unsubscribes? reports?

    i have all these plugins, good if they all work, but the thing is that 1 plugin always conflicts with another all the time.
     
  15. CISadam

    CISadam Newbie

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    Apparently not!

    The threshold we got banned for was for complaints on MC

    I'll look into the other things you mentioned- thanks for replying :)


     
  16. marcoolfr

    marcoolfr Newbie

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    Anyone has a linux version for that?