My Google ads BH battle plan!

Hey guys,

I have a BH niche for which I want to run google search ads with cloaking. I researched for weeks now and did a lot of brainstorming. I would like to know what you think of my plan before I start and what I should do differently.

Step 1 Safepage (completed): I already created my WH page, I didnt use any BH content, neither on the website itself or in the domain. I used a .com domain for more trust from google. The WH pages content and domain name will make SENSE, meaning, the BH keywords and creatives I will later use are related to my WH page niche. I designed the website like its a legitimate business. I added several pages to the website, I also added privacy policy and terms of service. The website is online for several weeks already and all pages got indexed by google (might add some more trust?). I made sure the website is fast enough.

Step 2 Spying (in progress): I got myself a semrush guru account. I am currently spying on all my competitors. I am checking their creatives history to see how they warmed up their google ads accounts and after how many days they slowly added BH keywords. I list down everything, what keywords they use, which countries they run the ads etc etc.

Step 3 Cloaking (to be done): I read a lot about cloaking, I made sure to understand (at least more or less) the technical part of cloaking (how exactly a cloaker works). I am thinking of using either JCI or Hoaxtech. I lean more towards Hoaxtech just because its cheaper. After I purchased either cloaker its time to thoroughly read their documention on how to set up the cloaker. This will include find out the best settings for google ads. That will probably take at least a few days, after that its time for testing to make sure it works flawlessly.

Step 4 Google ads account (to be done): Not much to do here, will research who is the most trustworthy google ads account seller on BHW, I already know one member with really high quality accounts which are a bit pricey though. I might find a cheaper solution with a little less quality. Either way, the account has to be at least a year old and have ad spent history. Ideally its a european account.

Step 5 White hat campaign (to be done): After I purchased a google ads account, I will start setting up a campaign for my WH page. NO BH keywords or creatives, also NO cloaker connected yet! I will already run that campaign for all the countries I will run my BH campaign later. The Keywords I will initially use will be MORE or LESS related to the BH Keywords I will use later on. I will let that campaign run for around a week with at least 10-20 dollar adspend a day. The last days are crucial, I will observe the account constantly and check if there is any adspend interruptions (might be an indicator for a review), in case there are any interruptions I will let the WH campaign run longer.

Step 6 Add BH Keywords (to be done): After I warmed up the account with the WH campaign its time to slowly add BH keywords with the google ads keyword inserter (important!). I will also slowly start changing the creatives, I will not use BH words in the creatives. Cloaking still not connected! Will let that run for around 2 days and observe.

Step 7 Game time (to be done): Now its time to connect the cloaker! Moment of truth. When everything goes to plan, I will slowly keep adding BH Keywords, which will be still mixed with WH keywords. I will keep the creatives more or less WH, I will use different wording so users still know what its about but google has one less reason to be suspicous.

Step 8 Ka-ching (to be done): Keep observing the account and cloaking dashboards, If there is any indication of reviews I will turn off the cloaker for a day or 2. If everything runs stable I will optimize the creatives (if necessary) to get a better conversion rate.

Step 9 Plan BCD (to be done): Hopefully cash is coming in now! Meanwhile I will create several other WH pages so they can warmup already and get indexed. Also get more google ads accounts. In general, get everything prepared for first suspension, which will happen!

Please let me know what I can do differently! Any tips are appreciated.

Kind regards

Come on guys, help a fellow forum member out and tell me what you think

Update on competitor spying: I realized that this step seems to be one of the most crucial ones! I analized in which countries most of my competitors run their ads, NOT what i expected! All of them avoid countries in which I would run ads for sure (might be a tactic to reduce risk of manual reviews?). I also realized most of them warmed up their account with longtail keywords and only later on used proper short ones!

navyraiser said:

Update on competitor spying: I realized that this step seems to be one of the most crucial ones! I analized in which countries most of my competitors run their ads, NOT what i expected! All of them avoid countries in which I would run ads for sure (might be a tactic to reduce risk of manual reviews?). I also realized most of them warmed up their account with longtail keywords and only later on used proper short ones!

Click to expand...

What countries do they use and what country you want to target? I find difficult to find a balance between the spent money and quality of clicks

My niche is pretty flexible in terms of target countries. But I would have definitely included Us, which most of them don't include! Since it's BH, that might be the reason, maybe google is more attentive when you include the Us. My main goal is to keep the account and WH domain alive as long as possible, even if that means to have a bit less quality traffic. In the end I think you will spend more money if you need to keep buying new accounts and warm them up.

Update: I finished with spying on my competitors, I mostly looked at especially one competitor who seems to run BH ads for 3 years without any interruption. I will target the same countries (just less).

I also finished writing up my headers and description I will later use. I realized that my competitors mostly write their creatives in the same language of the target country (Might be obvious you would think, but not for my niche). Which could also be a reason for their success. In some languages, lets say german for example (I am native german speaker), you can use whole different wordings for a topic and people would still know what its about, but maybe that will not trigger google.

I might start with the following countries: Germany, Switzerland, Italy, France, Poland and Canada (french) for the reason i stated above. Maybe it will give me an edge compared to english creatives and my account stays alive longer. Of course my competitors also run ads for english speaking countries but for the start I will stick to these.

Tomorrow I will improve a few little things on my WH page and also disconnect google analytics from my BH page which seems to be recommended by most.

I also remembered that I read somewhere to NEVER copy paste any keywords, headers or descriptions. So I wrote that down to not forget that.

Looks like you got a solid plan in place. Any recent updates on how your campaigns are performing?

I didn't really pursue google anymore since I got a license for my niche on a different search engine. I will still pursue this method this year but probably for bing and yahoo instead of google.

Sorry, I can't help with that.

thanka for your share, can you share the trustworthy google ads account seller on BHW,

tomyandtone said:

thanka for your share, can you share the trustworthy google ads account seller on BHW,

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I think I'm not allowed to do that. Check sellers, and look how long they are in the forum already, also check their reviews. Take your time checking the sellers!

A plan that shows that at least you're prepared, but now you have to test it, because in any case, it never follows the plan, especially with Google Ads.

Just read the whole story, it sounds exactly like my plan.
The difference is, I decided to focus on one country and get to know the audience as much as possible so I could optimize my ads and reduce CPC.

It looks like you’ve been doing this for a while. Have you gotten the hang of Bing or Yahoo?
Maybe you’ve already had time to compare them with Google?
Is there a big difference in CPC?
Also, have you bought an account for Bing or Yahoo as well?

Thanks!

Murku06 said:

Just read the whole story, it sounds exactly like my plan.
The difference is, I decided to focus on one country and get to know the audience as much as possible so I could optimize my ads and reduce CPC.

It looks like you’ve been doing this for a while. Have you gotten the hang of Bing or Yahoo?
Maybe you’ve already had time to compare them with Google?
Is there a big difference in CPC?
Also, have you bought an account for Bing or Yahoo as well?

Thanks

Click to expand...

Getting better with Google ads, running one account with a license and one account BH with prelander method.

I tried out bing, but got banned straight away twice just after opening an account, Yahoo would have been the same since both run under Microsoft, so I just focus on google. And since Microsoft is not less strict when it comes to suspension etc. I just keep going with Google for now.

I use Yandex though for my Russian audience and I'm also looking at some other not so known search engines.

In your case it completely depends if you want to run Bh/Gh or Wh. If you run Wh you can completely focus on ad optimization whereas with GH and BH you rather have to keep your accounts alive as best as possible.

Fair enough, I've tried Bing a few times as well, dealing with the whole page indexing thing is just hell.

It seems like we're working on a similar system. Have you ever tried renting a Google account? Most of the accounts I purchase now are getting suspended faster than they used to.

I’ve even fully stopped advertising my BH pages, just running pure WH ads, but even those keep getting suspended for circumvention.
At first, I thought maybe the WH page content was too thin, but no, I wrote all the text myself, did all the meta tagging, named the photos properly, and so on.

For my WH campaign (which is more GH actually) I create my own accounts. For my BH campaigns I just do churn and burn with bought accounts but right now I focus on my GH campaings.

Make your own accounts and try to make sense of everything (in googles eyes).

1. Open a company (some us states and UK is easy for that)
2. Your Website should have the Company name in the domain (at LEAST partially)
3. Buy an aged Gmail account from where your company is registered.
4. Open a new Ads account with the aged Gmail. Dont forget to use Proxy (from where the company is registered!)
5. Put your Company name in a few places on the websites like footer and about us.
6. Completly verify your ads account, no problem since you have a real company. If they ask for ID verification, get your girls passport .
7. Use your gmail account naturally (with the proxy on), google some stuff, go on wikipedia, register on youtube. Warm it up and keep it warm once a day
8. Create your campaigns and start slowly, put your company name in the title or description (you can remove after a few days).

Thats how I did it with my Gh campaign and it works great so far. Dont know how much of what I did is bullshit but if it works it works I guess.

Makes sense with GH, since you can run long-term. I’ll probably have to stick with the spray and pray method for my BH ads as well. You actually had a great idea, I probably need to focus on building a system that makes total sense from Google’s perspective. I’ll likely need to invest more into the base overall, like building more trustfull Gmail accounts and so on.

Murku06 said:

Makes sense with GH, since you can run long-term. I’ll probably have to stick with the spray and pray method for my BH ads as well. You actually had a great idea, I probably need to focus on building a system that makes total sense from Google’s perspective. I’ll likely need to invest more into the base overall, like building more trustfull Gmail accounts and so on.

Click to expand...

That's how I approached it after getting banned a few times, think and act like a real company as good as you can.

Also try to avoid cloaking right now if you can. I saw many ads account getting shut down recently which were running 1+ years with the same account+cloaking, so they seemed to know what they're doing. I don't know your niche but maybe a smart prelander is an option. I used a form prelander for my BH campaign and tried to filter out Google employees by email form email verification + conditional logic. If someone didnt verify their email they got redirected to the safe page. That worked for quite some time.

navyraiser said:

That's how I approached it after getting banned a few times, think and act like a real company as good as you can.

Also try to avoid cloaking right now if you can. I saw many ads account getting shut down recently which were running 1+ years with the same account+cloaking, so they seemed to know what they're doing. I don't know your niche but maybe a smart prelander is an option. I used a form prelander for my BH campaign and tried to filter out Google employees by email form email verification + conditional logic. If someone didnt verify their email they got redirected to the safe page. That worked for quite some time.

Click to expand...

That’s actually really smart. But what about Google crawlers? Wouldn’t it block them from seeing the full content and potentially downgrade quality ratings or putting some red flags? Since they will be stuck at verification page, and the only way to fully confirm the web content is through human review.

Your plan can look excellent on paper, and it does look solid, but Google Ads BH is a complex matter that gets updated daily. You will always face challenges no matter what. I wasted alot of money trying to get Gambling Ads running, until it finally clicked and then i was able to scale, but even then, challenges happen daily, but with enough experience and a good team (And money ) its easy to solve.

Good luck to you!