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My first PPC campaign!

Discussion in 'General PPC Discussion' started by Liaata, Nov 3, 2012.

  1. Liaata

    Liaata Regular Member

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    Hi everyone!
    I'm very new to PPC and I want to share my experience and ask for advice and hints.
    Yesterday night I started my first PPC campaign.

    Product: http://www.earth4energy.com 42,76$ average commission, 100,57 Gravity
    Ad Network: 7Search
    Keywords: 87 Keywords like "solar", "clean energy", "solar energy home", "renewable energy" etc etc

    My average CPC so far is 0,1$ and by doing the math before I started the campaign, I thought that this may be a very profitable thing to do.
    100 clicks cost me ~10$ and if my conversion rate is 1%, I would net 32,76$ profit.

    Right now I got 110 Clicks so far and no sale.
    I know about statistics and I know about variance, but before I spend more money, I wanted to share my numbers and ask if I did any major error.
    Thanks in advance!
     
  2. marusia

    marusia Senior Member

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    I may be wrong, but I've heard 7search is horrible for conversions.
     
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  3. Bi-IT

    Bi-IT Regular Member

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    In the same board, I am very new to CPC and searching for more information
     
  4. thinktank1

    thinktank1 Regular Member

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    it is almost impossible to get a conversion on 7 search since their traffic sucks. only good for email submits and simple stuff that doesnt require the user to spend money.
     
  5. krishparmar83

    krishparmar83 Regular Member

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    your cpc cost is high..reduce bidding of each keywords and see what position your keywords are...start your bid with 0.07 then increase it till you reach top 3 position..wait for few days if you do not receive click then increase your bid buy 0.01 or 0.02 and check your keyword position..I do not have good experience with 7search.
     
  6. Techxan

    Techxan Elite Member

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    Can you tell us some ones that do?

    Please, Ma'am? <deep southern drawl>
     
  7. myownhero

    myownhero Power Member Premium Member

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    Adwords and Microsoft Adcenter (or Bing Ads I think it's now called) are the higher quality forms of PPC traffic, though depending on your niche you could go with a smaller more targeted advertisers.
     
  8. AutoBlogger

    AutoBlogger Power Member

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    It's true. 7search is horrible at conversion and the traffic quality shitty. I have talked recently with a lots of IMer and all of them recommended not to use 7search.
    Also OP your CPC is high. Spit test and scale up. Spending money on every keyword from the very beginning, you will hardly make any profit. BTW, Good luck
     
  9. shaggy93

    shaggy93 Jr. VIP Jr. VIP Premium Member

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    7search SHIT!!!!

    Dude, you need to change your traffic source. They are shit when we talk about PPC. Go with either adwords or adcenter.
     
  10. blackjack

    blackjack Regular Member

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    I have heard mix responses about 7search.

    Think about how long 7search been around. If their traffic was crap then they wouldn't have lasted this long. I think it is all about picking right keyword and right target ad.

    For OP, your keywords are too broad.

    "solar", "clean energy", "solar energy home", "renewable energy"

    None of these are buyer keyword. Get more target keyword.
     
  11. xSwag

    xSwag Junior Member

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    If you plan on using 7search, I'd recommend email/zip submits. For clickbank products, go with adwords or adcenter. They have way more quality traffic and higher volume. But I have heard of people getting clickbank sales with 7search but it's really rare.
     
  12. arian2k

    arian2k Newbie

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    I'm vouching for other suppliers of traffic. Try to find some Bing And AdWords Vouchers for testing purposes. Also it's good to try different products or even not sales, but performing model i.e. CPA. With bad converting traffic you can make mail lists and monetize them later.
     
  13. Liaata

    Liaata Regular Member

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    Yea I already thought about this aswell.
    The thing is I used Adwords Keyword Tool and put in the URL of the Product im promoting.
    It then shows you Keywords people googled and ended up on this website.
    I thought I couldn't do wrong with these. Looks like I was wrong!
     
  14. Liaata

    Liaata Regular Member

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    Thanks for your advice.
    I tried Adwords aswell, but they immediatly banned me when I tried to promote a Clickbank Product.
    Did I have bad luck, or isn't it allowed to link directly to a Clickbank Sales Page?
    Does Bing allow this?

    Could redirected traffic from sources like www.maxvisits.com be an alternative?
     
  15. Liaata

    Liaata Regular Member

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    Okay the campaign is now finished.
    I got 303 clicks for an average of 0,08$ and got 0 sales.
    I'm a little bit disappointed.
    Did I do so wrong with the keywords, or is 7search traffic really as useless as a lot of people say?
    Was someone able to get a positive ROI with them lately?
     
  16. trike

    trike Newbie

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    7search is a scam, bunch automated clicks, there are more just cant think off the top of my head. Some shady marketing companies use them to skew numbers.
     
  17. meannn

    meannn Supreme Member

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    7search is bot traffic. Stop your campaign now!
     
  18. sophie.dpnt

    sophie.dpnt Newbie

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    hi, I think you should be very experience for ppc ads like Google, Bing and FB. now I want to bid with Bing, but I don't how it is like search volume, bid price than google etc. would you do me a favor and give me some great advice? thanks.
     
  19. sophie.dpnt

    sophie.dpnt Newbie

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    wow, you are bad, I knew the 7search traffics are scamming, becase I had ever been a publisher on 7search and generated lots of clicks by some tools.haha. google is the best PPC campaign for any time, but It is very strict now.
     
  20. rockong

    rockong Power Member

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    A few key pointers:

    1) Your keywords are too broad. Your budget will get eaten up and you'll receive no sales. Guaranteed.
    To prevent this, go for the long tail keywords. If anything, to start, it should be "product name + review". These take in the specific customers. Because your keywords are so broad, you're going to drive in ppl who aren't even in the sales cycle.

    2) Monitor your keywords. You'll find that ppl will be clicking on your ad for irrelevant KWs. Add those irrelevant ones to your negative keywords list in your PPC campaign.

    3) Same thing for the sources/demographics. Anything irrelevant, put it in the "negatives".

    You're going to lose money on PPC when you're experimenting. Guaranteed. But learn your ass off and PPC can be a great weapon in your IM arsenal.

    Best of luck!
     
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