A couple years ago a colleague and I, fed up with the direction of our profession decided to start a small business. Somehow, with probably little thought, we settled on a t-shirt business, which we ran online through spreadshirt and made small dollars with (like a thousand dollars small). The only good thing with this business was that we invested only time. In hindsight I don't think there was really much potential, but at least I took a shot. Fast forward a couple years and the climate in my profession has only gotten worse. I don't want to use the word desperate, but I think in a way I've become desperate for making something happen with regards to some sort of business idea. With my salary stagnant and my benefits in reverse I have set out to make some supplemental income. My search has led me to several forums (I won't list the others) but I keep coming back to BHW because its what I have found to be the most authentic and useful information. For the past month or two I've been reading a ton, trying to pick up anything I can. I finally decided to act on the sticky related to the 'dentist in <location>' post. I went with the dentist idea, as my local area was available and it has 1300 local searches a month. I've put together a website and have reached out to someone to provide some SEO through link building. One issue I have run into is my primary keyword has me ranked in the top 20 one day and then at other times it disappears. It ranks well on Bing (4th) and Yahoo (15th) for one primary keyword but those simply won't drive the traffic I need. I'm not sure what is going on with the Google ranking, but I hope it settles in when the back links are built. Once I achieve a stable top ranking (hopefully) I plan to reach out to local dentists to get them to advertise on my site. I have no idea how this will all play out, but I do know that reading these forums has motivated me. I'm tired of feeling like I am powerless to the decisions of others. While I realize I have several weaknesses, I also know my strengths (driven/competitive, not a tech guru but tech savvy, and creative) and I believe I can turn these into something successful with an online and/or offline strategy. If there's anything you think a newbie should know I'd love to hear it. I'll keep everyone posted how my initial venture turns out. Maybe it'll crash and burn but I do think it's got potential. Also if anyone has tried this strategy and has some suggestions please let me know. Thanks for all the information provided on these forums, and I look forward to being a regular contributor and member of BHW.