This article was written for individuals who are running long term online business's. If you are already successfully earning a monthly income from Facebook, this article may also not be for you. ----------------------------------------------------------------------- Everyone knows that Facebook is growing very rapidly! At the current time, the Facebook Advertising Platform in my eyes is hardly being used in the correct manner. What I mean by this is that most of the people who are "marketing" on facebook, are doing so by what most "whitehat" marketers consider as being spammy. Now don't take what I am saying the wrong way. I am not saying that people who have fan or app pages and invite people are being spammy. As a matter of fact, I don't even consider most of the methods here on BHW to be spammy. The question is, what is the correct method for marketing your business on Facebook? There are a few questions that you need to answer. (I will explain why I ask these below) 1. What is the average ROI per product you sell? (Are you selling a product that you only make $5 per sell on, or do you make $1500 per product sold?) 2. How much money can you spend on marketing per product sold? 3. What type of products do you sell? Are they "Web friendly"? (Something that might not be web friendly is a bed or refrigerator) You need to answer the 3 questions above to find out if marketing on facebook is right for your business. Let me show you why. 1. The products I sell range from $500 - $1500. 2. I don't like to spend more then $30 per client. 3. I sell web related services, so they are web friendly. I know with this specific product, I can afford to spend up to $30 per client. I did a trial run using Facebook Ads to promote my product. Here are the resulting advertising stats. I was able to bring 164 targeted leads to my product for $45.00. If you remember above, I said I could afford to pay $30 PER 1 CLIENT. The type of business I am, I should be able to convert at least 10% of those leads into customers. 164 x .10% = 16 clients (So I get 16 clients for $45.00). My minimum order price is $500 per client, with $1500 being the maximum. My personal opinion is that most of the retail stores that went out of business did not understand the current marketing shift that is taking place. So long are the days where your business can rely on foot traffic. So what do you do? You go to where the traffic is, and as of right now... The majority of web traffic is on Facebook. The problem is, most business owners are not really sure how to properly market on Facebook. Here is a method that I have used on facebook to generate a large amount of highly targeted leads! * Assuming that you have already created a Facebook Account and Fan Page for your business. 1. Create a contest for your business. (Let's say you're a web designer, you could offer a free design for the winner of your contest) 2. Create a new facebook advertisement that will market your new contest. The contest will be held on your Fan page, so you will be marketing your internal fan page. 3. Create FBML tab with an image displaying details of the contest to those who have not yet liked your page. 4. Once the visitor likes the page, I show them a different FBML page where I make them register for the contest using their Name/Email. (I then let them know that I do registration so that someone that deserves the design will get it, not just some random person) 5. I collect these names/emails using aweber. 6. With this method you are bringing in leads in 2 different ways. Via fan page likes and via contest registration. 7. As the fans on your page build, you can send out daily/weekly updates that are sent directly to the users wall. 8. Use the emails/names to promote your products, as these are highly targeted optin leads. There are many different things you can do that was not written above, but I just can't go into that much detail due to the fact it would take me days to finish this post. If you any questions, please ask them in the thread as I don't check my PMs.