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My Facebook Marketing Analysis/Opinion.

Discussion in 'FaceBook' started by swipetek, Dec 27, 2010.

  1. swipetek

    swipetek Registered Member

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    This article was written for individuals who are running long term online business's. If you are already successfully earning a monthly income from Facebook, this article may also not be for you.

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    Everyone knows that Facebook is growing very rapidly! At the current time, the Facebook Advertising Platform in my eyes is hardly being used in the correct manner.

    What I mean by this is that most of the people who are "marketing" on facebook, are doing so by what most "whitehat" marketers consider as being spammy.

    Now don't take what I am saying the wrong way. I am not saying that people who have fan or app pages and invite people are being spammy. As a matter of fact, I don't even consider most of the methods here on BHW to be spammy.

    The question is, what is the correct method for marketing your business on Facebook?

    There are a few questions that you need to answer. (I will explain why I ask these below)

    1. What is the average ROI per product you sell? (Are you selling a product that you only make $5 per sell on, or do you make $1500 per product sold?)

    2. How much money can you spend on marketing per product sold?

    3. What type of products do you sell? Are they "Web friendly"? (Something that might not be web friendly is a bed or refrigerator)

    You need to answer the 3 questions above to find out if marketing on facebook is right for your business.

    Let me show you why.

    1. The products I sell range from $500 - $1500.

    2. I don't like to spend more then $30 per client.

    3. I sell web related services, so they are web friendly.


    I know with this specific product, I can afford to spend up to $30 per client. I did a trial run using Facebook Ads to promote my product. Here are the resulting advertising stats.

    [​IMG]

    I was able to bring 164 targeted leads to my product for $45.00. If you remember above, I said I could afford to pay $30 PER 1 CLIENT. The type of business I am, I should be able to convert at least 10% of those leads into customers.

    164 x .10% = 16 clients (So I get 16 clients for $45.00). My minimum order price is $500 per client, with $1500 being the maximum.


    My personal opinion is that most of the retail stores that went out of business did not understand the current marketing shift that is taking place. So long are the days where your business can rely on foot traffic.

    So what do you do? You go to where the traffic is, and as of right now... The majority of web traffic is on Facebook. The problem is, most business owners are not really sure how to properly market on Facebook.

    Here is a method that I have used on facebook to generate a large amount of highly targeted leads!

    * Assuming that you have already created a Facebook Account and Fan Page for your business.

    1. Create a contest for your business. (Let's say you're a web designer, you could offer a free design for the winner of your contest)

    2. Create a new facebook advertisement that will market your new contest. The contest will be held on your Fan page, so you will be marketing your internal fan page.

    3. Create FBML tab with an image displaying details of the contest to those who have not yet liked your page.

    4. Once the visitor likes the page, I show them a different FBML page where I make them register for the contest using their Name/Email. (I then let them know that I do registration so that someone that deserves the design will get it, not just some random person)

    5. I collect these names/emails using aweber.

    6. With this method you are bringing in leads in 2 different ways. Via fan page likes and via contest registration.

    7. As the fans on your page build, you can send out daily/weekly updates that are sent directly to the users wall.

    8. Use the emails/names to promote your products, as these are highly targeted optin leads.

    There are many different things you can do that was not written above, but I just can't go into that much detail due to the fact it would take me days to finish this post.

    If you any questions, please ask them in the thread as I don't check my PMs.
     
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    Last edited: Dec 27, 2010
  2. blackjack

    blackjack Regular Member

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    Hi Swipetek

    Very informative article. Can you go over step 3 again? This is hard part. I have tried few products but it sucked.

    When you say "web friendly" what do you mean?

    Thanks
     
  3. july23

    july23 Jr. VIP Jr. VIP Premium Member

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    i wonder how much you are making with that 164 clicks.. Thanks given for a very informative pointers
     
  4. swipetek

    swipetek Registered Member

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    blackjack: Web friendly products are products that are easily sold online. Some products that don't convert as well or may not be web friendly like a couch/bed/furniture, unless it's custom from a known company..

    #3 I create a new tab within the fan page, which is called an FBML page. I create a single image that tells the member to like the page to be a part of the contest. This image will display brief contest information.

    July23: The services I offer are web related, similar to that of which is in the article. Web design, etc. I received 164 clicks, with just as many fan page likes. So in reality I have doubled my leads. Since you don't pay for likes with facebook advertising.
     
    Last edited: Dec 27, 2010
  5. beazt

    beazt Power Member

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    Informative post. What is your approximate Conversion rate? One big difference between Google Adwords and Facebook PPC is that FB users are not really in a "buying" frame of mind. IMO, they require comparatively more pre-selling stuff. This is why your technique of collecting email address is laudable, since it allows you to send emails to the generated leads from time to time, enticing them to finally make that purchase.

    But this technique is certainly more time consuming, so what is your approximate conversion rate? And how well do you think Facebook PPC scores in comparison to Google Adwords?
     
  6. Website

    Website Supreme Member

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    if u know how to go viral there's no need to waste $ on expensive expensive ppc

    only big companies with deep pockets should consider facebook ppc
     
  7. swipetek

    swipetek Registered Member

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    beazt: As of this post, my current conversion is around 5.6%. I am going to be implementing a new "system" that should raise my conversion. I am hoping to get it around 10%.

    In my opinion, Googles ads don't compare to facebook. The reason being is that Googles advertising focus is mainly keywords, search history, etc. Facebook ads are much more personal, as they target demographics, such as age/location, as well as interests and likes.

    Facebook itself is a social platform where friends and family connect. So to me, this makes it very personal.

    In my own research, I have found that Facebook users (if targeted correctly) convert much higher then Google. I assume the reason for this is what I stated above.. Facebook is more personal.

    You have to use the tools/apps that facebook provides to businesses to really see it's potential.

    For a business owner like myself. Google doesn't really work for me, because I am having to compete with hundreds if not thousands of others that are in the same niche as myself. I wrote in the first post that Facebook IS being used for marketing by many businesses, the problem is they're just not doing it correctly.

    I am going to end this post right here. I will write another post below this on how to convert facebook members into clients using readily available tools.

    Website: It all depends on what type of business you are in. Anyone can get something to go viral and build a large irrelevant fan base. What it comes down to though is quality over quantity. I would rather have 300 targeted leads, over 50,000 irrelevant fans.

    It all depends on what type of marketing you're into. Do you promote CPA, affiliate products, etc? If so, then going viral and getting thousands of fans may just work better for you. However, for my specific business this does not work.
     
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  8. swipetek

    swipetek Registered Member

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    As promised, here is a little writeup that includes a few tips and techniques for getting facebook members to convert.

    1. If you don't know about it already, I would suggest going and checking out northsocial.com. (I am in no way affiliated with this business)

    This company offers a lot of great facebook social apps that you can implement into the social side of your business.

    2. I wrote in the first post about contests. This is where we really find our highly targeted leads. Before a fan can be eligible to win the contest, they must register by entering their Full Name and Email address into our aweber form.

    We then scrub these registrations into business/free emails. I place those who are using business related emails into one list, and those using free emails into another. I am sure you already know why I do this, so no reason to explain.

    3. When selling products on Facebook. I have found that simplicity wins. What do I mean by this?

    - Make fan pages easy for facebook members to navigate.
    - Don't send facebook members away from facebook unless absolutely necessary (payment form is ok)
    - Be very active on your business fan page with your legitimate facebook account.
    - Packages seem to sell better then offering 20 different types of services.
    Silver Package
    Gold Package
    Platinum Package

    Be very specific on what each package includes. Basically what you want to do is build mini sites within facebook.

    The key focus here is:
    - Let potential customers know exactly what they're going to get if they buy your product.
    - They will see you are active on facebook and that you are a real person. This in it's own helps conversion rates.
    - Only send members off your fan page to pay for a product.
    - Make payment easy and fast.

    And I could keep going on and on forever, but then I would have to write an ebook, and that is just not my thing. I just enjoy sharing good info with others.
     
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  9. nsacm

    nsacm Junior Member

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    What was your actual conversion rate, you said should be 10%
     
  10. swipetek

    swipetek Registered Member

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    Overlook it?
     
  11. Paper-Boy

    Paper-Boy Elite Member

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    there's some good stuff shared in this thread.

    looking forward to anymore advices you can share with us.

    thanks.
     
  12. swipetek

    swipetek Registered Member

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    Paper-Boy: Thanks for the compliment. I will add more info here in a day or so, have been pretty busy!
     
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  13. kingairik

    kingairik Newbie

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    Great post, thanks for the info
     
  14. Alexey Ned

    Alexey Ned Newbie

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    That was quite informative
     
  15. eniviD

    eniviD Junior Member

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    This is definitely one of the better posts, I've read on here.
    I look forward to reading anything else you have to say.
    As I'm a college student, about to start PPC on PoF, but I'm trying to learn all I can about FB PPC so I can master it & not burn a huge hole in my pocket.