My facebook ads cycle

Man, the problem i am struggling with the most is possibly my most frustrating thing to date.

It goes like this: I make a bunch of campaigns in facebook with a ton of LAA data (from about 2k customers) i give it the appropriate budget, and let it run for three days and kill the losers. I usually end up with a healthy amount of adsets.

Now, they generate great results and i am getting good days of orders.

Then, BOOM, everything is shit for atleast one week, sometimes more.

Want to know why i think it is facebooks side of things? Well, it has a pattern. Over the last 3 months, there is a select week or a week and a half, where every single ad in my account acts like complete ass.

I check the numbers on those days and it is so suspicious that all ads (with different audiences) act the exact same way in those "shit weeks" but when it's over, everything starts working again.

It feels like some dude on facebooks side just pulls the plug on performance to get some extra sweet $$.

Now obviously, i don't think that it is really like that. But it's just really dodgy that you can literally see a pattern in the entire ad account of underperformance on a certain week accross all campaigns.


Anyone recognizes this? or might actually have an idea of what i am doing wrong (as i don't rule out the possibility of myself having a part in it)

Hey mate. Well, regarding you have working adsets, that generate you profit, it seems everything is going fine. It's really just FB, it is not consistent. If you are noticing a pattern, that repeats itself over and over again you may just lower the budget of your campaign when such bad week occurs, and boost it up when it goes back to normal.