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My Epic Facebook Ads Campaign

Discussion in 'FaceBook' started by milton, May 1, 2011.

  1. milton

    milton Regular Member

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    I'm going to start a very large Facebook Ads campaign. I have experience in SEM and been pretty successful with Facebook Ads... but I've never ran a campaign quite like what I'm about to do. My campaign will involve a CPA offer to a single squeeze page. Payout is $3 a lead. Creatives will involve a unrelated but highly interested picture. Fan pages will be geared toward 18-40 and related to Entertainment.

    My Campaign composes of:

    18-25, Male, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPM
    26-35, Male, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPM
    46-55, Male, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPM
    18-25, Female, Fan Page #1 (16M), Create #1 (Unrelated, High Interest). CPM
    26-35, Female, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPM
    46-55, Female, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPM
    18-25, Male, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPM
    26-35, Male, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPM
    46-55, Male, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPM
    18-25, Female, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPM
    26-35, Female, Fan Page #2(3M), Create #1 (Unrelated, High Interest), CPM
    46-55, Female, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPM
    18-25, Male, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPC
    26-35, Male, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPC
    46-55, Male, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPC
    18-25, Female, Fan Page #1 (16M), Create #1 (Unrelated, High Interest). CPC
    26-35, Female, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPC
    46-55, Female, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPC
    18-25, Male, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPC
    26-35, Male, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPC
    46-55, Male, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPC
    18-25, Female, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPC
    26-35, Female, Fan Page #2(3M), Create #1 (Unrelated, High Interest), CPC
    46-55, Female, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPC

    Previously, I had 27,000 impressions with 5 clicks (not great) performance but a not a good creative.

    To run and test this campaign it'll cost me 24,000 impressions at $0.20 each = $4.8.

    I will run 3 parts and then try

    18-25, Male, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPM
    26-35, Male, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPM
    46-55, Male, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPM
    18-25, Female, Fan Page #1 (16M), Create #2 (Unrelated, Interest). CPM
    26-35, Female, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPM
    46-55, Female, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPM
    18-25, Male, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPM
    26-35, Male, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPM
    46-55, Male, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPM
    18-25, Female, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPM
    26-35, Female, Fan Page #2(3M), Create #2 (Unrelated, Interest), CPM
    46-55, Female, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPM
    18-25, Male, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPC
    26-35, Male, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPC
    46-55, Male, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPC
    18-25, Female, Fan Page #1 (16M), Create #2 (Unrelated, Interest). CPC
    26-35, Female, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPC
    46-55, Female, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPC
    18-25, Male, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPC
    26-35, Male, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPC
    46-55, Male, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPC
    18-25, Female, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPC
    26-35, Female, Fan Page #2(3M), Create #2 (Unrelated, Interest), CPC
    46-55, Female, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPC
    18-25, Male, Fan Page #1 (16M), Create #3 (Related, High Interest), CPM
    26-35, Male, Fan Page #1 (16M), Create #3 (Related, High Interest), CPM
    46-55, Male, Fan Page #1 (16M), Create #3 (Related, High Interest), CPM
    18-25, Female, Fan Page #1 (16M), Create #3 (Related, High Interest). CPM
    26-35, Female, Fan Page #1 (16M), Create #3 (Related, High Interest), CPM
    46-55, Female, Fan Page #1 (16M), Create #3 (Related, High Interest), CPM
    18-25, Male, Fan Page #2 (3M), Create #3 (Related, High Interest), CPM
    26-35, Male, Fan Page #2 (3M), Create #3 (Related, High Interest), CPM
    46-55, Male, Fan Page #2 (3M), Create #3 (Related, High Interest), CPM
    18-25, Female, Fan Page #2 (3M), Create #3 (Related, High Interest), CPM
    26-35, Female, Fan Page #2(3M), Create #3 (Related, High Interest), CPM
    46-55, Female, Fan Page #2 (3M), Create #3 (Related, High Interest), CPM
    18-25, Male, Fan Page #1 (16M), Create #3 (Related, High Interest), CPC
    26-35, Male, Fan Page #1 (16M), Create #3 (Related, High Interest), CPC
    46-55, Male, Fan Page #1 (16M), Create #3 (Related, High Interest), CPC
    18-25, Female, Fan Page #1 (16M), Create #3 (Related, High Interest). CPC
    26-35, Female, Fan Page #1 (16M), Create #3 (Related, High Interest), CPC
    46-55, Female, Fan Page #1 (16M), Create #3 (Related, High Interest), CPC
    18-25, Male, Fan Page #2 (3M), Create #3 (Related, High Interest), CPC
    26-35, Male, Fan Page #2 (3M), Create #3 (Related, High Interest), CPC
    46-55, Male, Fan Page #2 (3M), Create #3 (Related, High Interest), CPC
    18-25, Female, Fan Page #2 (3M), Create #3 (Related, High Interest), CPC
    26-35, Female, Fan Page #2(3M), Create #3 (Related, High Interest), CPC
    46-55, Female, Fan Page #2 (3M), Create #3 (Related, High Interest), CPC

    The whole thing will cost me $15 and in return I know more about targetting to age groups, which are more responsive and which ads are cheaper. I'll gain good info on future ads. If I get 5 people convert, this whole experiment was basically free for me.


    I'll update you guys with the success.
     
    Last edited: May 1, 2011
  2. milton

    milton Regular Member

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    Yup, they will. Or at least I've had experience with it. Don't worry about my ability to get the ad up.
     
  3. ska8r411

    ska8r411 Registered Member

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    Keep us posted...this is cool
     
  4. Virus1

    Virus1 Supreme Member

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    Occupation:
    destroyer of worlds...
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    Welcome to Black Hat World........................
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    not to be rude or disrespectful....but

    wait.... you are calling a campaign that cost $15 ...epic??

    am I missing something...?


    It would be easier to run a PPC campaign and then extract the demographics
    from it... and scale it up to CPM... but that is just me...


    well..

    Good Luck.... and keep us posted..
     
  5. dippi

    dippi Registered Member

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    thanks for sharing the stats.. Are you using some sort of automation tool to make that many ads.. if i m not wrong FB ad manager is not working anymore ... and if there is something that i m missing feel free to share .. :D

    thanks and keep us updated
     
  6. The Torment

    The Torment BANNED BANNED

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    thanks and keep it up
     
  7. milton

    milton Regular Member

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    Nope doing it by hand. It isn't hard, you just click "make similar" then change it around...
     
  8. bk071

    bk071 Jr. Executive VIP Jr. VIP Premium Member

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    Can you please clear this up?
    How is 24000 * 0.2 = $4.8 :p
     
  9. milton

    milton Regular Member

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    You bet.

    24,000 impressions * $0.2 CPM per 1000 impressions (doing CPM). The equation becomes 24,000 * 0.2 * 1/1000 = 4.8

    If we carry our signs through, it becomes $4.8
     
    Last edited: May 2, 2011
  10. bk071

    bk071 Jr. Executive VIP Jr. VIP Premium Member

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    Got it... You should have written it that way :)

    Anyways, best of luck with your campaign and keep us updated.

    Cheers.