My Epic Facebook Ads Campaign

I'm going to start a very large Facebook Ads campaign. I have experience in SEM and been pretty successful with Facebook Ads... but I've never ran a campaign quite like what I'm about to do. My campaign will involve a CPA offer to a single squeeze page. Payout is $3 a lead. Creatives will involve a unrelated but highly interested picture. Fan pages will be geared toward 18-40 and related to Entertainment.

My Campaign composes of:

18-25, Male, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPM
26-35, Male, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPM
46-55, Male, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPM
18-25, Female, Fan Page #1 (16M), Create #1 (Unrelated, High Interest). CPM
26-35, Female, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPM
46-55, Female, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPM
18-25, Male, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPM
26-35, Male, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPM
46-55, Male, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPM
18-25, Female, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPM
26-35, Female, Fan Page #2(3M), Create #1 (Unrelated, High Interest), CPM
46-55, Female, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPM
18-25, Male, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPC
26-35, Male, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPC
46-55, Male, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPC
18-25, Female, Fan Page #1 (16M), Create #1 (Unrelated, High Interest). CPC
26-35, Female, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPC
46-55, Female, Fan Page #1 (16M), Create #1 (Unrelated, High Interest), CPC
18-25, Male, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPC
26-35, Male, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPC
46-55, Male, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPC
18-25, Female, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPC
26-35, Female, Fan Page #2(3M), Create #1 (Unrelated, High Interest), CPC
46-55, Female, Fan Page #2 (3M), Create #1 (Unrelated, High Interest), CPC

Previously, I had 27,000 impressions with 5 clicks (not great) performance but a not a good creative.

To run and test this campaign it'll cost me 24,000 impressions at $0.20 each = $4.8.

I will run 3 parts and then try

18-25, Male, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPM
26-35, Male, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPM
46-55, Male, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPM
18-25, Female, Fan Page #1 (16M), Create #2 (Unrelated, Interest). CPM
26-35, Female, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPM
46-55, Female, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPM
18-25, Male, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPM
26-35, Male, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPM
46-55, Male, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPM
18-25, Female, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPM
26-35, Female, Fan Page #2(3M), Create #2 (Unrelated, Interest), CPM
46-55, Female, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPM
18-25, Male, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPC
26-35, Male, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPC
46-55, Male, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPC
18-25, Female, Fan Page #1 (16M), Create #2 (Unrelated, Interest). CPC
26-35, Female, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPC
46-55, Female, Fan Page #1 (16M), Create #2 (Unrelated, Interest), CPC
18-25, Male, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPC
26-35, Male, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPC
46-55, Male, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPC
18-25, Female, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPC
26-35, Female, Fan Page #2(3M), Create #2 (Unrelated, Interest), CPC
46-55, Female, Fan Page #2 (3M), Create #2 (Unrelated, Interest), CPC
18-25, Male, Fan Page #1 (16M), Create #3 (Related, High Interest), CPM
26-35, Male, Fan Page #1 (16M), Create #3 (Related, High Interest), CPM
46-55, Male, Fan Page #1 (16M), Create #3 (Related, High Interest), CPM
18-25, Female, Fan Page #1 (16M), Create #3 (Related, High Interest). CPM
26-35, Female, Fan Page #1 (16M), Create #3 (Related, High Interest), CPM
46-55, Female, Fan Page #1 (16M), Create #3 (Related, High Interest), CPM
18-25, Male, Fan Page #2 (3M), Create #3 (Related, High Interest), CPM
26-35, Male, Fan Page #2 (3M), Create #3 (Related, High Interest), CPM
46-55, Male, Fan Page #2 (3M), Create #3 (Related, High Interest), CPM
18-25, Female, Fan Page #2 (3M), Create #3 (Related, High Interest), CPM
26-35, Female, Fan Page #2(3M), Create #3 (Related, High Interest), CPM
46-55, Female, Fan Page #2 (3M), Create #3 (Related, High Interest), CPM
18-25, Male, Fan Page #1 (16M), Create #3 (Related, High Interest), CPC
26-35, Male, Fan Page #1 (16M), Create #3 (Related, High Interest), CPC
46-55, Male, Fan Page #1 (16M), Create #3 (Related, High Interest), CPC
18-25, Female, Fan Page #1 (16M), Create #3 (Related, High Interest). CPC
26-35, Female, Fan Page #1 (16M), Create #3 (Related, High Interest), CPC
46-55, Female, Fan Page #1 (16M), Create #3 (Related, High Interest), CPC
18-25, Male, Fan Page #2 (3M), Create #3 (Related, High Interest), CPC
26-35, Male, Fan Page #2 (3M), Create #3 (Related, High Interest), CPC
46-55, Male, Fan Page #2 (3M), Create #3 (Related, High Interest), CPC
18-25, Female, Fan Page #2 (3M), Create #3 (Related, High Interest), CPC
26-35, Female, Fan Page #2(3M), Create #3 (Related, High Interest), CPC
46-55, Female, Fan Page #2 (3M), Create #3 (Related, High Interest), CPC

The whole thing will cost me $15 and in return I know more about targetting to age groups, which are more responsive and which ads are cheaper. I'll gain good info on future ads. If I get 5 people convert, this whole experiment was basically free for me.


I'll update you guys with the success.

cboy101 said:

I don't think they will post a unrelated picture, they have always been really strict with what picture you use on your ad..

Click to expand...

Yup, they will. Or at least I've had experience with it. Don't worry about my ability to get the ad up.

Keep us posted...this is cool

not to be rude or disrespectful....but

wait.... you are calling a campaign that cost $15 ...epic??

am I missing something...?


It would be easier to run a PPC campaign and then extract the demographics
from it... and scale it up to CPM... but that is just me...


well..

Good Luck.... and keep us posted..

thanks for sharing the stats.. Are you using some sort of automation tool to make that many ads.. if i m not wrong FB ad manager is not working anymore ... and if there is something that i m missing feel free to share ..

thanks and keep us updated

thanks and keep it up

dippi said:

thanks for sharing the stats.. Are you using some sort of automation tool to make that many ads.. if i m not wrong FB ad manager is not working anymore ... and if there is something that i m missing feel free to share ..

thanks and keep us updated

Click to expand...

Nope doing it by hand. It isn't hard, you just click "make similar" then change it around...

milton said:

To run and test this campaign it'll cost me 24,000 impressions at $0.20 each = $4.8.

Click to expand...

Can you please clear this up?
How is 24000 * 0.2 = $4.8

bk071 said:

Can you please clear this up?
How is 24000 * 0.2 = $4.8

Click to expand...

You bet.

24,000 impressions * $0.2 CPM per 1000 impressions (doing CPM). The equation becomes 24,000 * 0.2 * 1/1000 = 4.8

If we carry our signs through, it becomes $4.8

milton said:

You bet.

24,000 impressions * $0.2 CPM per 1000 impressions (doing CPM). The equation becomes 24,000 * 0.2 * 1/1000 = 4.8

Click to expand...

Got it... You should have written it that way

Anyways, best of luck with your campaign and keep us updated.

Cheers.