My eCommerce Site SEO

gwelgama said:

I have had a ecommerce site with <5 sales for the past few years with doing almost nothing related to SEO. I have had no clue on where shall i start or what to do to pass my competetors.

But after getting into a blog where I focused on page seo, I realized posting seo optimized content leads to more exposure in search engines. The blog got so many impressions on GSC (very few clicks though)

So, I was thinking if I can apply same thing for my e-commerce site. I can post several blog posts related to the niche and get more exposure and as far as i know it build up authority.

Please help me with below questions came up the same time:

01. Since the site is old and have had no much interaction or almost no updates, will that help boosting my site?
02. Where do i start if its not the correct path?
03. Where do i start building links to my site?

I have been reading so many SEO related articles for years now but had no luck on getting any money on it yet. your replies are much appreciated.

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scarlettbeverley said:

I think you need to first Updating your old site with SEO-optimized content can boost its visibility and rankings. 2nd point is you need to Focus first on optimizing your product pages and blog posts, then work on acquiring high-quality backlinks. 3rd point is Start building links by reaching out to industry blogs, local directories, and forums.

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gwelgama said:

thanks do u have any idea how much a single backlink will cost me in minimum and how many of them required. is building backlinks something i have to do infinitely or i will only do it upto some point?

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gwelgama said:

Qual valor mínimo você acha que deve definir por dia?

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scarlettbeverley said:

The cost of a single backlink can vary widely, typically starting from $50 to $200 or more depending on the site's authority and relevance. The number needed depends on your competition, but starting with a few high-quality links can be effective. Building backlinks isn't infinite; focus on quality over quantity and adjust as needed based on your site's performance.

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ocamaleaodigital said:

I think you should set a really low budget for the first few weeks, like 5-10% of your product’s final selling price. Don’t worry about profit or returns during this initial phase – focus on keeping your account active and improving your metrics. As your CPC stabilizes, you can gradually increase your budget to speed things up.

But here’s the most important thing to keep in mind: Google Ads is a long-term game that builds momentum like a snowball. The more time and money you invest, the more data it collects about your audience. As a result, it starts delivering better and better results. It pays to play the long game with Google — patience pays off in the end.

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