What do you think about landing pages than direct to the offer rather than direct linking from POF?
Well, I have had a good ROI with direct linking and with landing pages.
This entire game is about testing and to test you need to track and collect data.
If you can't convert with direct linking you probably won't with LPs either.
If let's say you are just under doing profit a LP could put you in the green, but could also make your conversions worse.
Trial and error with direct linking and work with a ton of banners and see which one is getting you the most conversions, you can even track which banner is doing profits.
Your offer probably has several different styles landing pages as well, have you tried that? Have you tried several different offers?
It seems to me that you only focussed on CTR and not on the actual copy of the banner. Once you found that sweet spot of which angle/copy converts best with your banners you can always make that banner more shiny and up the CTR.
Spy on others that are running that offer and find out what they are doing.
Keep reading my man! TEST TEST TEST and make sure you have a decent budget before you start doing this.
The first time I started buying traffic I managed to become profitable after 600 euro and shit luck for me I ran out of cash when that happened. This game changes so fast that even when I had the cash to re-invest I wasn't running profits anymore.
Make sure you have the cash and the tracking in place to become successful at this, bit of patience is required here.
Let's say you have $1000 to spend.
Find 3 offers that are somewhat related or/and run 3 of the same offers on different networks.
Upload 50+ banners.
CTR is still important so remove those with no clicks after 1000/1500 views.
Track each banner with both CTR and Conversions.
If you set this up right you will have a ton of data to work with after this campaign is done.
IF let's say banner 10 with the angle of something like "White girls aint got the booty we do - sign the fuck up if you are a real man!" has the most conversions and is almost running a profit, you got some options there.
A: Increase the CTR of this banner
B: Try to lower the bids for the same clicks
C: Add a landing page to increase your conversion rates.
Best of all do them all together ABC.
Your AD/COPY/BANNER is everything.
If you click a banner and expect D but get R you are doing it wrong.
The example above, "White girls aint got the booty we do - sign the fuck up if you are a real man!" would not work if you are direct linking to a landing page that has nothing about bit booties. It's what the clicker expected.
//RANT
