My CPM is very high. How can I optimize?

1. Refine audience targeting based on demographics, interests, and behaviors.
2. Test different variations creatives with totally different approach.
3. Optimize bidding: Adjust bidding strategy for lower CPM using manual or automated options.
4. Review placements, scheduling, and device targeting. Some of them might cost more
5. Control frequency and relevance of your ads.

Adcombo said:

Hi, there are some basic advices which might be useful for weight loss niche as well:

1. Refine audience targeting based on demographics, interests, and behaviors.
2. Test different variations creatives with totally different approach.
3. Optimize bidding: Adjust bidding strategy for lower CPM using manual or automated options.
4. Review placements, scheduling, and device targeting. Some of them might cost more
5. Control frequency and relevance of your ads.

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