Hi blackhatworld, On my ecommerce website I have a terrible conversion rate. I just checked google analytics and it said 23 unique people viewed the checkout page, but then when I check my sales they are 0. Is there any way I can improve this I am using the standard opencart checkout. What I think the problem might be is (1) I don't have SSL (2) I only accept paypal (3) My theme looks terrible and boring, but they have already made it to checkout so I don't why that would be a problem. (4) I charge extra for overseas shipping so maybe some overseas people leave there. What do you think is a way to improve conversion rate? Thanks in advance.