1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

My business card method.

Discussion in 'Offline Marketing' started by thekidwithstars, Jun 18, 2014.

  1. thekidwithstars

    thekidwithstars BANNED BANNED

    Joined:
    Mar 6, 2014
    Messages:
    173
    Likes Received:
    164
    Say you run an electronics website and are tired of marketing online all the time.

    Want fast and direct sales? Create some sexy business cards describing your business and what makes you better than your competition. Compare your prices to the top competitors.

    Find your nearest Best Buy parking lot and get moving. Go to Wal-Mart and repeat. Go to Sears and repeat.

    I haven't tried this yet but it's easier and better than just handing out cards to people randomly. Ask yourself what are people doing in these electronics stores? I didn't grow up with a lot so I would window shop but I can tell you that the vast majority of the people at these stores are looking to BUY and that's it.

    Give them a reason to choose an alternative and watch your sales grow :).
     
  2. th0m4s

    th0m4s Regular Member

    Joined:
    Jul 8, 2013
    Messages:
    243
    Likes Received:
    57
    It works, provided you have a decent deal on the cards.
     
  3. srb888

    srb888 Elite Member

    Joined:
    Jul 30, 2008
    Messages:
    3,267
    Likes Received:
    5,081
    Gender:
    Male
    Occupation:
    WebzSurfer
    Location:
    Sun, Mon, Tue, WTF, Sat!!! :)
    And add QR Code image to your card|flyer|brochure, make it easy for the potential buyers to enter your eshop... instantaneously :). QRCodes are cool!


    P.S.:

    I will take 5% of your profits ;)

    jk
     
    Last edited: Jun 18, 2014
  4. 7878

    7878 Executive VIP Premium Member

    Joined:
    Jun 14, 2009
    Messages:
    1,382
    Likes Received:
    7,907
    Handing out business cards isn't a "method" nor anything new. I like how you added the phrase "I haven't tried this yet" and quickly followed it with an optimistic conclusion.
     
    • Thanks Thanks x 5
  5. Reyone

    Reyone Elite Member

    Joined:
    Sep 30, 2012
    Messages:
    1,577
    Likes Received:
    1,285
    Occupation:
    Hunter
    You should create an WSO titled "How to make $12501241203123 a week working 1 hour" and sell it for $10.

    These type of methods are quality in its purest form. It's been a while since I have not seen such a magnificent method.

    How did you come up with it? Was it an apple that fell from a tree on your head just like Newton?
     
  6. Duffers5000

    Duffers5000 Elite Member

    Joined:
    Apr 1, 2012
    Messages:
    2,471
    Likes Received:
    7,682
    Dont bother with a sexy card with loads of text. Obviously you want it to look like it was professionally printed but simple white card with "Electronics 50% cheaper than the highstreet.....kidwithstars.com"

    Thats all you need.
     
    • Thanks Thanks x 1
  7. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

    Joined:
    Nov 10, 2012
    Messages:
    12,129
    Likes Received:
    33,656
    Gender:
    Male
    Occupation:
    Fun Lovin' Criminal
    Location:
    London
    Home Page:

    Sorry OP, but yet again you blow your credibility.
     
    • Thanks Thanks x 1
  8. thekidwithstars

    thekidwithstars BANNED BANNED

    Joined:
    Mar 6, 2014
    Messages:
    173
    Likes Received:
    164
    Damn you guys make me feel small lol.
     
    • Thanks Thanks x 1
  9. partymarty4870

    partymarty4870 Elite Member

    Joined:
    Jul 7, 2010
    Messages:
    2,035
    Likes Received:
    1,691
    Location:
    I come from a land downunder
    what you want to do works, but it won't work for you. Those people are in that store buying. So basically you're hitting them too late in the sales chain. It would work with repeat purchase kinda products, but electronics are big ticket items that people research first, and only buy a couple of times a year (if that). The reason they are in that store is because they have decided to buy from there.

    I'll use a real world example of a very successful way of using this strategy (can't call it a method!!).

    A few years ago I reopened a closed down drive in movie theatre. It had been closed for a few years and I needed to get word out that it was reopened. I advertised in all the traditional ways, newspaper, TV, radio (it was before social networks, I woulda killed it with Facebook!). This wasn't really giving me the exposure I needed. As we were a drive in movie theatre, that told me 2 things about my target market. They liked movies and they had cars. So the obvious place for me to do a flyer drop was a cinema's car park. I was charging $10 for 2 movies against their $14 for one, but that didn't make one single person run straight to my drivein. But next time they wanted to see a movie they did.

    This worked because people repeat purchase the watching of a movie, sometimes once a week sometimes once a month, but almost always in the period when they'll still remember my offer. People don't repeat purchase a fridge, or flatscreen within that short memory window of receiving your card.
     
    • Thanks Thanks x 3
  10. RowlandR

    RowlandR Newbie

    Joined:
    May 19, 2014
    Messages:
    15
    Likes Received:
    17
    The problem isn't that you're targeting the wrong places, or the wrong people, it's your offer.

    if someone is walking into a big box store to buy a TV, they likely already know that online stores are cheaper, but they want to buy it right now, without dealing with all the shipping, warranty hassles, etc. Unless your site sells stuff close to free, you're not going to overcome that objection.

    If you target someone walking OUT of a big box store with a computer, you can sell them CD-Rs, software, etc. If someone comes out with a TV, DVD, or sound system, you can sell them movies and music CDs. If they come out with an MP3 player/tablet, you can sell them MP3s, covers, etc. Have different cards/flyers made up for each niche, all directing them to your single site.

    The difference is that the first approach comes across as fighting their instincts, while the second comes across as helping them get the most out of their purchase. And at a single-digit price point, you're more likely to get conversions than you would if you were an unknown seller attempting to sell a $1000 non-returnable television.

    Personally I stick with more focused methods than canvassing, but it takes a LOT of trust to get a large sale out of anyone. Stick with trust-building and smaller sales, and you'll earn far more for your efforts while building up to larger and larger sales, all while gaining customers who will be loyal to you for years to come.
     
    • Thanks Thanks x 4
  11. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

    Joined:
    Nov 10, 2012
    Messages:
    12,129
    Likes Received:
    33,656
    Gender:
    Male
    Occupation:
    Fun Lovin' Criminal
    Location:
    London
    Home Page:
    Ha, sorry.

    The idea you had is not new and there was nothing terribly wrong with it but as 7878 stated coming to a conclusion without testing is a very bad idea.

    Also as RowlandR said, once they are at the store a significant number of them are ready to buy there and then.
    Unless you are offering major discounts you are unlikely to persuade then to then go home and order online.

    Anyway, good luck and remember, test your method first before sharing.
     
  12. thekidwithstars

    thekidwithstars BANNED BANNED

    Joined:
    Mar 6, 2014
    Messages:
    173
    Likes Received:
    164
    I honestly have some very profitable methods I have yet to put in action.

    Will post them ALL here once I can scrape them for new stuff.

    I am focusing on one thing at a time as the people of BHW have told me over and over. You guys will all see, maybe I post a lot of stupid threads sometimes but I always mean well. Once this electronics thing starts bringing in a steady cash flow for me I will expand with YouTube and such - then eventually my music production dreams. The electronics shtick is making me around $50 per day as of yet but I want MORE lol. You'll see.