My approach when doing outreach for guest posts.

zionbar · Nov 16, 2021

I tried a few approaches,

Thats one that worked for me the most was pretty upfront, I'll write something like
:" hi I'm the owner of xxx.com , looking to pay for a post on your site, interested?"

This literally got me the most replies. short and to the point, shows that I'm willing to pay.

On my end, I got a ton of guest posts requests for my sites and they're usually long, full of crap, and seems like ppl are trying to get free links which I don't even bother to reply to, so avoid that.

don't write stuff like
:" hi, I was thinking of a great post to post on your site, here are ideas :
1
2
3
let me tell you about myself..
let me tell you about my copmapyn
let me tell you about the us economy...
i would love to write free content for you guys your audience will like it "

Webmasters are usually not interested in your 'free content', I mean really its not like you're going to give them a professor quality content anyway and their site is ranking better than yours in some cases so why is your content more valuable than theirs?

Just my thoughts would love to hear your approach.

Starblazer · Nov 16, 2021

While we think we are the only ones writing fancy e-mails for guest post outreach, there are hundreds of people who just spam every other site on the internet through contact forms. So, webmasters won't have time to read all of them. They either mark most of these e-mails as spam or delete them. It's better to make our approach clear without sugar-coating it with fancy words.

zionbar · Nov 16, 2021

Starblazer said:
While we think we are the only ones writing fancy e-mails for guest post outreach, there are hundreds of people who just spam every other site on the internet through contact forms. So, webmasters won't have time to read all of them. They either mark most of these e-mails as spam or delete them. It's better to make our approach clear without sugar-coating it with fancy words.

exactly... especially if they dont mention a payment or say " we would love to contribute content for FREE!" like the free content is their proposal I don't even reply to the email
nowadays its hard to get posts from quality sites without paying a fee.. no one does that unless its a shitty site so just telling from the beginning that you are going to pay or asking for the price, is a better approach imo

rafark · Nov 17, 2021

zionbar said:
I tried a few approaches,

Thats one that worked for me the most was pretty upfront, I'll write something like
:" hi I'm the owner of xxx.com , looking to pay for a post on your site, interested?"

This literally got me the most replies. short and to the point, shows that I'm willing to pay.

On my end, I got a ton of guest posts requests for my sites and they're usually long, full of crap, and seems like ppl are trying to get free links which I don't even bother to reply to, so avoid that.

don't write stuff like
:" hi, I was thinking of a great post to post on your site, here are ideas :
1
2
3
let me tell you about myself..
let me tell you about my copmapyn
let me tell you about the us economy...
i would love to write free content for you guys your audience will like it "

Webmasters are usually not interested in your 'free content', I mean really its not like you're going to give them a professor quality content anyway and their site is ranking better than yours in some cases so why is your content more valuable than theirs?

Just my thoughts would love to hear your approach.

I like the straight forward approach. Have you tried reaching out to them without your domain name? As I webmaster, the moment I see a .com I immediately discard it as spam

hi I'm the owner of xxx.com

Something like this would get my attention:

“Hi, I’m looking to pay for a post on your site, interested? I’m the owner of a tech blog.”

I usually do the long boring text though. I’ll give this a try. What are the responses you usually get? Do the reply with a price range or are you the one that set the price?

mw0 · Nov 17, 2021

It does annoy me to get emails like that, "hey I'd love to give you some content!" I like yours more, I probably wouldn't reply though unless it seems you actually took a look at my site, so a little more than that.

Radion · Nov 18, 2021

I've been keeping track of my own response rates because I couldn't find any proper info about it.
I have around a 30% total response rate, and around a 20% "conversion" rate to my emails (e.g. from 1,000 emails, 300 will reply and 200 will have posting prices).

I experiment with generic, personalised, "Hi, I want to pay for a guest post", etc.

From my own experience, my best response is from generic with a bit of personalisation to show I'm human and actually looked at the site.

1. Introduce myself [Templated, but use person's name and possibly comment on a real connecting link]
2. Briefly comment on a specific thing I like about the blog and website [Half template, half personalised opinion about what I like]
3. State my intent of paying for guest blog [Templated]
4. List two examples of previous work [Templated]
5. Sign-off [Templated]

Sometimes I switch 2 and 3 around. In all cases I keep it short as possible.
If I add links, I hyperlink relevant keywords.

nakamura · Nov 18, 2021

This approach also works the best for influencers from my experience. In the end, they just want to earn money, they don't really care about anything else.

Btw. I also get a lot of emails with requests for backlinks, etc. and I almost never reply, because the text is too long or they ask several questions.

breakcode · Nov 19, 2021

Absolutely agree, everyone is there to make money without wasting time.
With such a direct approach you don't even need to have a long conversation and with a couple of emails the deal is closed.

My approach when doing outreach for guest posts.

zionbar

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Starblazer

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zionbar

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rafark

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mw0

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Radion

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nakamura

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