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My advice to you: Adapt.

Discussion in 'White Hat SEO' started by validseo, Dec 16, 2013.

  1. validseo

    validseo Power Member

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    It is way too common I read about someone who is pissed because they can't dial back SEO performance to 2010 numbers or earlier. Its a different world now. Back before social took off like a bat out of hell everyone spent 90% of their online time surfing. That was great for SEO. Now people spend 90% of their online time updating their facebook status and following friends' tweets. There is still a lot of value in SEO, but it is never going to be like those glory days again. The equation is simple... There is twice the competition and one third of the search volume... so nearly everyone lost 50% or more of their volume from 2010... at least in e-com that is the trend.

    If you are desperate to get the numbers back then add social to your marketing mix. It takes a lot of effort to make social work (it is a totally different beast), but it not only makes up for organic search losses, but it can even surpass the past organic records.

    You can't change nothing and expect improvement... well I suppose you could, but it wouldn't be wise. Embrace change... you should have been changing all along with the times. If you haven't been changing with the times then play some catchup. Just stop being in denial about SEO and start adapting your strategy. All the successes are still there to be had. You just have to go to a few places now to get them.

    You're are not alone. Google is !@#$ting a brick right know over facebook advertising. I know that my PPC spend has moved from nearly 100% adwords to 90% facebook and 10% adwords... Yes Google, I'm talking to you, It's a 2 way street you bitches. If you want to send google a clear message then find a better return for your ad spend outside of google. It isn't hard if you try. With google instant pushing up the CPCs it has made AdWords a poor performing network for most e-com niches... you cant sell $25 average carts and pay $1 CPC... the math just wont work... Google's strategy is money in the short term but pushing many businesses to explore new options like facebook (in many cases even against their wills and desire to not change)!

    If current SEO is kicking your ass then take it as a sign that you need to adapt.
     
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    Last edited: Dec 16, 2013
  2. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    No, it is the same world. Big players are still getting away with every shit and small players are being targeted
     
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  3. Smart SEO

    Smart SEO Senior Member

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    Yessssss Still dre haha :) not heard that for a while!
     
  4. Danny1111

    Danny1111 Elite Member

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    I don't agree that Social provides in essence more traffic for E-Commerce Sites .. I think Social lets you communicate with buyers but in terms of Sales its not as good as organic buyers.

    Also Social is time consuming and allows people to trash your business - so its really distracting for many businesses.

    Anyway everyone has a different point of view on this - so depends on your point of view.
     
  5. validseo

    validseo Power Member

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    props on the Dre, but if you had numbers then lost numbers... then the world changed... even if "you are taking time to perfect the beat".
     
  6. validseo

    validseo Power Member

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    True and maybe social isn't it... But I guarantee change is part of the solution.
     
  7. lancis

    lancis Elite Member

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    Social is trendy, but when you need to solve a real world problem you go the good old forums, or a search engine. This is also where you open your wallet.
     
  8. Jason Wolfe

    Jason Wolfe Junior Member

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    I use Facebook to get in touch with friends, hence the word social. When I'm looking to get info, I still do a "Google search."
    While I agree that you also need to tap social networks, I still think Google is still as valuable to marketers as before.
     
  9. blackhaze

    blackhaze Power Member

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    You see where the problem is?

    "I use FB to get in touch with friends" <--- obviously, because such sites are used to SOCIALIZE and rarely with the intention to buy.

    "When I am looking for info I do a Google search" <---- Notice the word INFO. Google has done a lot in the recent years to weed out a lot of marketers from the SERPs and replaced them with INFORMATION. Go do a search in the health niche, for example.

    The problem: If FB is for socializing and Google is for INFORMATION.....where does that leave MARKETING, when you want to SELL something? Because then neither FB or organic search in Google are suitable. And this is exactly how it is today! Sales from social or from organic search are now more a random and rare thing..at least for the majority of us who do NOT have the luck to appear in top SERPs when someone looks for "car insurance" or "yeast infection". In other words: We're pretty much screwed if we use any of those methods.
     
  10. MillionDollarBucks

    MillionDollarBucks Junior Member

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    Hi,
    Thanks for a great writing.I totally agreed with you becuz change is he sign of life.