My Adsense Earnings Reduced Drastically

provocative said:

There is a lot to say here, but the first thing that you should know is that there will always be ups and downs. You just focus on growing the website and increasing your traffic.

In addition to website and traffic-related matters, there are things like seasonality, the current economic situation, etc. that are directly affecting advertiser budgets and bids. It should get better in the second half of the year but recession fears might slow it down.

If your CTR is good, just keep AdSense. If you really need CPM ads, there are far better alternatives than crappy Ezoic, but if you stay with Ezoic, I just advise you to never sign a premium contract for anything other than monthly payments without any contract lock.

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Betboss said:

I'm in serious dilemma, I earned $15-20 with 1500 daily views and auto ads enabled. However, I noticed that from February, my traffic increased to 2000 views per day but I now earn $5-7.

I integrated ezoic and earnings increased back to $10-13 but my site became slower despite using Cloudfare and litespeed cache.

I turned off auto ads yet no improvement.

I reduced the number of ads, still no improvement.

Note that my traffic sources haven't changed much with US accounting for 30% traffic. Other Tier 1 countries like UK, Australia, Canada make up over 40% traffic.

Please can someone suggest what the problem could be.

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