Must I begin producing content?

wwa2b

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I'm trying to promote a jewelry shop, and I'm trying to figure out what I should be pinning, apart from great photos of my pieces or other designers' pieces.
Nice pictures are nice, but they're not exactly click magnets...

What the "perfect pin" in my niche?

- should I start posting portfolios of best-ofs onto my site? Like visual lists? "10 ways of layering necklaces", etc?
It's time-consuming, but if the repin rate and CTR are much higher than a photo with text on it... should I start making those?

- Do a contest-giveaway thing "subscribe to my email list and get a chance to win this ring.."?

Do you guys have any other ideas?
 
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