multiple products on 1 lp

lorientoman · Feb 26, 2015

Would putting multiple cb products on 1 lp with good content and reviews ( like a review page) work well with bing ads ? i have seen review landing pages work well with CB but not heard if it is profitable promoting it with bing ads. Or is it just better just promoting 1 product on 1 lp and advertise that with bing ads ?

any thoughts on this? im new to CB and just want your opinion. Which of these 2 landing pages would you think give me a better roi with bing ads? i know it depends but....

thanks!

rjd1265 · Feb 26, 2015

This is what i have done in the past

Campaign 1. 2-3 products on one page....test it
Campaign 2. 1 product on the page...test it
Campaign 3. the other product on a page...test it

then after about a week and a decent amount of hops/clicks I see what one was more profitable.
In some cases I spent $500 to test this out and it was a failed campaign but at least i knew....

For Example:
Campaign 1: 100 clicks - 70 hops - 2 sales
Campaign 2: 200 clicks - 120 hops - 3 sales
Campaign 3: 200 clicks - 100 hops - 0 sales

In this case keep an eye out for Campaign 1 and ramp that up but you would also want to see about 500 hops and see how many sales you get.
I always use 500 as a rule of thumb to see if the product will convert well.

you can see below that out of all these test there is only 1 that I am going to stick with...and even with that one, i must get my hops per order down from 52 to 20 to make a profit

the products you see with less than 20 hops plain suck balls. the niche was just not there and the clicks to my landing page and sales page proved that.

Good luck buddy,
Ryan

baran7 · Feb 26, 2015

I personally prefer 1 product on one page rule. We can tell only one story at a time effectively, so when a page is designed to sell one product it works better.

rjd1265 · Feb 27, 2015

baran7 said:
I personally prefer 1 product on one page rule. We can tell only one story at a time effectively, so when a page is designed to sell one product it works better.

This CAN be true but you have to test it each way. Some products perform much better when compared to another similar products while others do not.

One thing to hold true...do not put more than 2 products on a page. My past stats, and I am sure everyone here as well show very low conversions when you give a user to many options.

I currently have a site with a CB product that converted at 1:100 hops by itself. When I changed it to a "review style" and compared with another product (I made my main product act like the winner) it converted at 1:32 hops.

I also had the reverse (review style convert at 1:100 and the single product convert at 1:30)

This is why testing is so important!

Good luck!
Ryan

lorientoman · Feb 27, 2015

rjd1265 said:
This is what i have done in the past

Campaign 1. 2-3 products on one page....test it
Campaign 2. 1 product on the page...test it
Campaign 3. the other product on a page...test it

then after about a week and a decent amount of hops/clicks I see what one was more profitable.
In some cases I spent $500 to test this out and it was a failed campaign but at least i knew....

For Example:
Campaign 1: 100 clicks - 70 hops - 2 sales
Campaign 2: 200 clicks - 120 hops - 3 sales
Campaign 3: 200 clicks - 100 hops - 0 sales

In this case keep an eye out for Campaign 1 and ramp that up but you would also want to see about 500 hops and see how many sales you get.
I always use 500 as a rule of thumb to see if the product will convert well.

you can see below that out of all these test there is only 1 that I am going to stick with...and even with that one, i must get my hops per order down from 52 to 20 to make a profit
View attachment 61366

the products you see with less than 20 hops plain suck balls. the niche was just not there and the clicks to my landing page and sales page proved that.

Good luck buddy,
Ryan

Thanks man for this great answer !

Abcxyz77 · Mar 28, 2015

rjd1265 said:
This is what i have done in the past

Campaign 1. 2-3 products on one page....test it
Campaign 2. 1 product on the page...test it
Campaign 3. the other product on a page...test it

then after about a week and a decent amount of hops/clicks I see what one was more profitable.
In some cases I spent $500 to test this out and it was a failed campaign but at least i knew....

For Example:
Campaign 1: 100 clicks - 70 hops - 2 sales
Campaign 2: 200 clicks - 120 hops - 3 sales
Campaign 3: 200 clicks - 100 hops - 0 sales

In this case keep an eye out for Campaign 1 and ramp that up but you would also want to see about 500 hops and see how many sales you get.
I always use 500 as a rule of thumb to see if the product will convert well.

you can see below that out of all these test there is only 1 that I am going to stick with...and even with that one, i must get my hops per order down from 52 to 20 to make a profit
View attachment 61366

the products you see with less than 20 hops plain suck balls. the niche was just not there and the clicks to my landing page and sales page proved that.

Good luck buddy,
Ryan

Nice stat, i will try it

multiple products on 1 lp

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