Multiple Google Place Listings?

My potential client is starting up an escort agency in a large city (don't judge). One thing they are very keen on is getting multiple Google Place listings. I was thinking that in order to do this you would need to create a series of branches via 'Virtual Offices' of different addresses.

I found something on this which stated:

Phone numbers (and make sure they are a local area code)
Contact emails
Addresses (this should be a no-brainer)
Description ? make this unique to the location
Categories/extra fields ? if anything varies by location, you should note it.
Website ? if you have different URLs for different locations, use the specific URL for the location instead of the root (don?t worry, only the root will be displayed)
http://www.seomoz.org/blog/optimizing-your-google-places-page

A few questions:

a) Does Google punish this or are they ok with it?
b) How difficult would it be to say get a listing in 'escort service london' for example?


Cheers,

Spud

Multiple locations is fine with them and the specifics you mention are the way to do it, be careful not to use any blacklisted words anywhere in the listing eg s#x, b00bs and a list of other terms. Look them up, there is a list somewhere.

Unfortunately, that niche, as well as locksmiths and similar "delivery" or 'service" businesses are getting quite a bit of scrutiny and listings may not go active, and if they do will take several months to appear, and more work to keep them there.


It is definitely high on the difficulty scale but not impossible. The competition is fierce, ruthless and will use any means necessary to take you down. Difficult simply means more work to get any kind of ranking. This is good news for you as you can charge more on a continuity, bad new for him as it will cost more.

Thanks for your response. So this is obviously based on your experience? Where are you based? In the US or the UK? got any top tips? So how do you know if the competition within a specific area is good or not? Has it got anything to do with there website and supposed lack of optimisation, or is it nothing to do with that and just really solid Google Places optmisation (ie: lots of photos, videos, citations, reviews etc...). Is there anything that would stop people putting reviews up within a space of a week. I see a lot of competition who seem to have all there reviews withinin one week. It's obviously worked for them, and they are in the top 7. Really appreciate your time.