Multiple Ad Accounts Under One Business Manager?

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theblackman

Newbie

Jul 31, 2026

1

1

• Friday at 12:41 PM

• #1

I’m curious about how people are managing multiple ad accounts under a single Business Manager. Some say keeping many accounts together can create more issues, while others prefer managing everything from one place. Has anyone tested using one BM with multiple accounts compared to separating accounts into different BMs? Would like to know your experience.

 

Good_Agency_Ads

Elite Member

Jr. VIP

Dec 21, 2023

1,612

816

• Monday at 9:08 AM

• #2

It's not recommended for one BM to manage multiple accounts, it's best to handle them separately, as the quality of the BM can easily impact the advertising accounts.

 

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ByteVoyage53

Newbie

Jul 21, 2026

14

2

• Monday at 9:43 PM

• #3

i think it depends on the situation because managing from one bm is easier but having everything together can create more risk if there is an issue. because some people prefer separate bms to keep things more organized.

 

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TrackBid

Newbie

Jul 23, 2026

11

10

• Tuesday at 12:51 PM

• #4

I think it depends on the size of your setup. For small teams one BM with multiple accounts works fine, but bigger setups usually separate things to avoid issues.

 

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tomford1

Junior Member

Jun 4, 2026

102

20

• Tuesday at 1:01 PM

• #5

theblackman said:

I’m curious about how people are managing multiple ad accounts under a single Business Manager. Some say keeping many accounts together can create more issues, while others prefer managing everything from one place. Has anyone tested using one BM with multiple accounts compared to separating accounts into different BMs? Would like to know your experience.

Click to expand...

It is mainly depends on your business.If you have multiple managers then you could face difficulty. Handling one manager can be effective.

 

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Adspion

Newbie

Mar 13, 2025

30

2

• Yesterday at 11:29 AM

• #6

If you're working with white hat advertising, you can use BM with a large number of accounts, it's much more convenient.
But if you have at least some grey hat advertising, it's best to keep it separate.

 

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NeonFalconX

Newbie

Jun 11, 2026

14

1

• Today at 10:46 AM

• #7

Had multiple ad accounts under one BM without issues. The main thing is keeping access and billing properly managed.