My [___] reminds me of "The artist formally known as Prince"
Changed his name to a symbol trying to make shorter, possibly more effective, easily identified... Obviously that totally backfired, and accomplished only the opposite. I see the same for myspace.
MySpace is not dead, but even worse. My [___] is desperate, and is almost socially embarrassing anymore if people use it, and the effort to return ratio, in my opinion is definitely not worth it.