Are Moz.com previously SEOMoz.com fundamentally disingenuous? Today they posted stating that 25-27% of all search results now feature the Knowledge graph. http://moz.com/blog/the-day-the-knowledge-graph-exploded While there has been an increase the number of SERP's displaying the Knowledge graph, there is no way that 25% of searches feature a knowledge graph. To test this I got together a list of 100 volume keywords (many big brands) in my particular niche and used a new incognito window to perform each search, so cookies and customized search shouldn't come into it. Out of 100 keywords I tested only 12 featured a knowledge graph, so 12%, half of what is claimed by Moz. While this test was only with one niche, I imagine the data would be the same with many niches. When it comes to big brands the number that feature are a knowledge graph is higher and more around what Moz claims. But the only way they could have got those results is by skewing the data to get the shocking result they wanted. I see this time and time again from Moz, making claims that aren't truly backed up by the data. So are Moz disingenuous or simply sloppy?