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Moving business model to email capture - advice?

Discussion in 'White Hat SEO' started by blackieman, May 20, 2009.

  1. blackieman

    blackieman Power Member

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    Hi, I am thinking of moving my website business model away from adsense and other adverts to focus 100% on capturing emails, and then sell them thru a series of autoresponders (sell them clickbank products). So the site becomes a lead-capture machine, and nothing would distract from that.

    My hope is that thru a long and valuable series of emails, I can establish trust and sell to a LARGE % of the recipients.

    Advice, feedback, experience, ..... is appreciated.

    blackie
     
  2. shm03

    shm03 Regular Member

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    Basically look at IM marketers websites, look how they promote their email lists.

    Place it somewhere good, and offer them something to signup, free ebook/report.

    Also try installing a popup which will let them sign up. See SEObook they have a good example of this.

    Just make sure you put it in as many useful places as possible and give the user a reason to signup.
     
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  3. blackieman

    blackieman Power Member

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    Would you recommend a popup that:
    a) lights up immediately, like SEOBOOK
    b) lights up after 6-7 seconds
    c) lights up when they try to exit

    good tip on giving them some freebie/ebook to sign up. Is there a cover maker script somewhere on here?
     
  4. diamonddollars8

    diamonddollars8 Registered Member

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    ya, you've gotta give them something for free when they sign up - and put this in a very visible place (above the fold for sure), or as stated above, a css/dhtml popup that can't be blocked by pop up software, a popup when they leave etc - but you've gotta give them a good reason for signing up or you wont get anything going
     
  5. blackieman

    blackieman Power Member

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    I can put a few articles from ezines together into an ebook with a nice cover (make the cover look like a book with appro. software), and offer that as an incentive... or a minicourse.