Most profitable design for the digital store

Hey guys, I’m launching my digital products business and I’m trying to figure out what kind of website design works best for selling stuff like guides, templates, and simillar content. I want the site to look trustworthy, modern and professional, buuuut I’m not sure which style/colors/layout would actually help me get the most sales. I’m using ecomzy for the set up, and they have a ton of options. So I’m a bit overwhelmed trying to choose huh
What would you recommend for a beginner who wants the best looking, most profitable store? I'm waing for professionals in comments

Explore Baymard Institute and goodui's free resources to see if there's something you find useful.

These are A/B tested landing page / website designs so there's a good chance they will work

I guess you have a logo for your business already so go for any design that blend well with your business logo that is the first step to getting the right design for your website and for the style and layout you can check other competitors layout related to your niche i believe you will find an idea or inspiration form them