Really yah but depend on your selling ..
That's what I've been trying to tell marketers for years.
I see so many people come on this forum who are tech geniuses. People with minds like engineers. I knew 1 girl who use to work for one of the most popular retention view services on this forum. She was a brilliant coder. She would code the scripts that generated the views (right up until YT started cracking down).
When I heard both who she was working for and how much she was making I wanted to cry. It was one of the most popular sellers but she was barely making shit. And she had a mind like a nobel prize winning mathematician.
But guess what? It didn't matter 1 little bit.
She was just one of many people I've met throughout the years who's proven (to me) that marketing is 90% psychology, linguistics, persuasion and 10% technology.
I've seen so many great ideas over the years go completely overlooked cause the creator didn't know a thing about basic human psychology. They had no idea how to communicate that idea to the masses. While I've seen people create the most basic, generic, remixed garbage and go on to make A LOT of money. Like my brothers friend who invented the plastic, snapping "Paint Brush Cover". Went on Shark Tank, sealed the deal, now his family is neck deep in cash.
I myself, have sold some of the shittiest CB products you can imagine. Some with 34% conversion rates. Complete and utter trash. But as long as you can make people believe it is gold, they will buy buy buy.
Even our local business. The most legit business I run. It's robbery. We subcontract work to a crew that will do it for $1,500-$3,000 then mark up the price to $6,000-$15,000. Sometimes more. With extremely low overheads. Marketing = selling = language = persuasion = money.
THINK ABOUT THIS. We have an entire subculture, a society of engineers who sit around PLANNING AND PLOTTING how to >>INJECT GARBAGE into their products.
I've recommended to marketers before that they find the SHITTIEST PRODUCT they can find, then simply work on SELLING IT to people.
Why? Because people don't seem to understand that GARBAGE can make you RICH. Just look at electronics. Do you think most electronics are made out of high quality components? NO. There are people who sit around planning how they can make SHIT BREAK.
Go buy a rubber plunger from Home Depot for $5. The rubber that plunger is made of, chemical engineers have figured out how to make it break after a certain level of exposure to water.
Planned obsolescence aka garbage injecting is a profitable business. I can write a book about this 1 topic. Your screens, your mouse pads, your batteries, your chargers.... the goddamn planes we fly in. If a plane crashes over China right now people are gonna come running out, start stealing parts then figure out a way to sell those parts to the same person who knows he shouldn't be buying them. But hell, if he can make enough money, it's worth a flight or 2 going down lol.
This is the "real marketing 101". Make sure your planes crash. Your cars. Your computers. Everything. You got some oil fracking to do? Great! Dump as much lead, uranium and mercury as you fuckn can in your neighbors backyard. As long as you can get rich and move who really cares who dies?
-BB
ps. I'm not advocating people actually kill anyone. Not unless it's worth a few billion and you can buy out a few key senators.