I understand the basic concept of a money site. --> Your main site in which you will be making money. The site that all of your backlinks and work "eventually" direct to. The top of the "pyramid". And i get the concept of tier 1, tier 2.... What i don't understand is exactly how a money site should be set up. You purchase a domain name based on your keyword research. But then what? Do you create just 1 page with your ads directly on that? Or do you have several pages in that domain? For example i am looking at this free template using CSS and XHTML: http://www.websitetemplatesonline.com/free-template/Five-Star.html Do i set this as my xxxxxx.com and then create separate pages off of that, based on my keyword? Do i put ads on those pages as well? Do all of my tier 1 links point to the main xxxxx.com or do they point to the secondary pages as well? Thanks for any help you can give me Dave EDIT: in the example link i gave should i be putting ads on JUST the "home page" and "booking" page? and where should all my content based on the keyword go? or do i not even need content on this page, all of the content is coming from my tier 1 and tier 2 pages?