Money Back guaranteed? is it viable?

Hello, let me cut to the chase:

I basically have a product in the field of consumer web-design and I was thinking if it was viable to have a marketing money-back guaranteed offer.

We are talking about 100$/project, if the client doesn't like the product I'd give them their money back and hit down the website.

Now on the legit part of this offer I have absolutely no issue, I trust that everyone will like their website and there will be very few if none at all who will ask for their money back.

I'm worried about the scammers, about the bad-will people and about the people that change their mind about their website. How often does that happen? Is it viable to have such offer?

Looking forward to your replies - thanks.

Just give : NO REFUND and thats all.

A 100% money back guarantee has be shown to increase conversions MASSIVELY. Just look at all the major products offered, and things you buy, practically everything is 100% money back.

It oozes your confidence about the product. I used to sell hundreds of $100+ products a month, and i gave 100% guarantee. The product was physical, and built better than i knew my competition could. I maybe got 2 refunds a month.

You have to have a good system in place though, to keep the contact with your customer, and to address the specific reason why they cancelled. Also you should have something that is maybe ongoing, like an seo booster service every 6 months. Obviously this would be cancelled if they request a refund. So its another good motivation not too.

Totally agree with Panther28. When you put yourself in "your" shoes - you don't want to give anything back.. When you put yourself in the "customer's" shoes you want the store to give you a 100% guarantee.

Regardless of which side we are on we, we, we, we want the best deal and our, our, our money. We grip it like monkeys gripping the last banana. Put yourself in the other person's shoes.

My product (still working on it) is completely automated so the work has been done. It's almost completely passive income with very little work now. If someone wants their money back then they can have it. I have lost no time, no investment in supplies, etc. It's an easy choice to choose 100% guarantee in my case. I love "It oozes your confidence about the product.".

Plus, if your product is awesome refunds won't be an issue. All of your customers will be happy and they'll never want their money back. I know... in a perfect world.

On the other hand, if a customer is a complete d!ck and wants his money back it's not worth fighting about it. He'll walk away mad and scream about it at the top of his lungs BUT if he sucks and is not happy AND you give him his money back - he may actually be happy and spread the word that "it didn't work out for him but maybe you(your next customer) should try it". Could lead to referrals.