Monetising this site?

Azaan

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So I'm stuck in this weird spot...

A little bit of backstory:

I used to write on a website with an online acquaintance, never knew them in real life, but we were good enough friends online. I would write posts and we would split the income, he would manage SEO and bring traffic in.

This was 3 years ago, and I totally forgot about it up until two weeks ago. The site has a total of 740 posts and from my estimates a total word count of well above 800K. Most of these posts are spun but they are all perfectly readable and unique. I published 600 of them and the last 140 were by said friend. I stopped publishing 2 years ago after I couldn't contact my friend. Here and there between the last 2 years, I would message him to see if he would respond, and he never does. The website hasn't been updated in over 2 years but I still have a working wordpress author login.

TL;DR and the situation.

My "friend" ghosted me and left me with a fully-fledged Wordpress site that hasn't been updated in two yearss. I have an author account for the page and can write posts, but nothing else.

What I see in the account:
hEnyHjl



Should I monetize the site? If so, how would I go about doing it, I am only able to create posts, and cannot put the needed verification code for ad networks in the <head> tags. Are there any networks that only need body tags? I've tried with multiple already but can't get it to work.
 
Your best will be with admaven, I remember they don't need verification, just the ad code, but currently available only pop ads.
Popcash also the same.
 
Here is my advice. Your friend holds all the power as the super admin of the site and from the sounds of it he doesn't seem to have any interest in working with you anymore. You could monetize it but he could easily put an end to it at any point. Is it really worth it?

It sounds like this site probably has built up a decent PR score by now with all that SEO friendly content sitting for years. I would start your own brand new blog and fill the old one with backlinks to your new one. Yes you have to start fresh but at least you have all the control. Good luck
 
Here is my advice. Your friend holds all the power as the super admin of the site and from the sounds of it he doesn't seem to have any interest in working with you anymore. You could monetize it but he could easily put an end to it at any point. Is it really worth it?

It sounds like this site probably has built up a decent PR score by now with all that SEO friendly content sitting for years. I would start your own brand new blog and fill the old one with backlinks to your new one. Yes you have to start fresh but at least you have all the control. Good luck


From what I see, my friend hasn't logged in for two years, this site has like 300 organic traffic every day and some more from other sources.

"You could monetize it but he could easily put an end to it at any point. Is it really worth it?"

That's what I'm worried about, I wouldn't want to put in a lot of effort to see it all wasted. I've exported the whole site and have put a backorder through for when the domain ends so at least I can manage the site then. Its got some really nice metrics and ranks in the top search for most keywords. That's whats pulling me to it.
 
If it has good DA you can sell guest posts and also according to it’s niche you can make a product reviews as posts and make a good internal links to rank easy
 
Not sure on the specifics of the site or the audience, but affiliate links (amazon) would work with what you have access to. Granted, this will take some effort on your part to create the content and get it posted.

IMO I wouldn't worry about him "ending it" out of the blue. Sounds like he forgot about it or doesn't care about it or worse things happened.
 
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