How about we monetise on future movie releases that will be known to be a craze, begining way before the movie is released. Example: a sequel of Tron will be out in 2010 so how about monetize on it before, and after it comes out. Maybe make spinof inspired on the movie, since the movie isn't out yet it would be a products that make use of the same visual style, or one inspired on it, Make a product that says, "the costume, thingy or wethever that tron fans will or must have before the movie comes out, and for SHURE will or must have by when the movie comes out and that they will use or must use for their car(if its a product for the car) and as a costume, watch, pendant, emblem, for when they go to the premiere", and after its out, you know, use the story elements, the designs, etc. and combine them whith the design and concepts you came out and create even more material. Plus,when the movie comes out, to attract people to your site, you can say something like " If you want to be as cool and powerfull/mighty/appealing etc. as that particular charater, and his or her design, go here. An other example is the fourth movie of the frantiche "Underword". You could use a speculation to insite people to click on some link, like "In what Selene has become?" or, "Is Marcus really dead?, click here to find out" or something to that effect. and use many, many colors assosiated whith the upcoming movies. Any more analisys on this method are encouraged.