Mobile apps traffic

E

estriker

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Jan 22, 2012
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Where do you get the most traffic for your apps? Google play searches, positioning in categories, social networks, ad networks or anything else?

My main goal is to target keywords and to get organic traffic from it, I also use ad networks where do I promote my app, tried also with social networks (FB, IG, Reddit) where I had pretty good results. I would say I get almost 80% of traffic from Google Play searches.
 
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If you manage to boost your app into Top keyword rankings for popular relevant keywrods - then you'd get the most of traffic from there. But its currently pretty hard to do at Google Play
Usually you'd start the PPC campaigns (Facebook Ads & Google UAC), optimize them by your ARPU, scale them up and then all your rankings would grow too
You should also have the perfectly optimize ASO before launching any Ad campaign because without it - you would lose a ton of budgets, installs and keyword traffic
 
App Promotion said:
If you manage to boost your app into Top keyword rankings for popular relevant keywrods - then you'd get the most of traffic from there. But its currently pretty hard to do at Google Play
Usually you'd start the PPC campaigns (Facebook Ads & Google UAC), optimize them by your ARPU, scale them up and then all your rankings would grow too
You should also have the perfectly optimize ASO before launching any Ad campaign because without it - you would lose a ton of budgets, installs and keyword traffic
Click to expand...
Hey do you have any guides for app marketing or know where to find any. I'm new to this app world and would like to understand the different parts to push the app I want to drop in the future. From searching around you have ads, installs, keywords, aso and many other components I'm trying to understand. Thanks
 
I use searchman for keyword research, then check top ranking apps for weak/missing features to implement, refactor their own SEO against them, don't integrate ads to increase engagement and finally make clones to rule the keywords. This I learned here in BHW years ago (this is my second account), I have to thank this community.
 
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Today its pretty polarized from where you can have convertible traffic /downloads : paid promotions (exm. Google Ads) or social networks . Everything else can cause you headache . Many cheap CPI platforms became useless after last year GP update , this is mostly on keywords installs , GP doesn't count them anymore .. at least not as "keywords installs" .

For higher organic reach on store , most of time you must do paid promotions ( Google Ads) , because G is greedy now.
 
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