Mobile ads on facebook, low CPI?

Hi,

when i market my apps which are free on facebook I always ends up paying roughly around 2bucks per install which is aloooot, is there any way of getting it cheaper somehow, is there anything you need to think of when you setup your campaign, how cheap are you guys getting your facebook CPI for?

Really appreciate any help on this topic.

same issue here, the CPC is quite high.. I've been trying post page ads mostly, if I do get traffic, it's not a lot. Any word on this one?

I have been working on this and with proper targeting, have achieved the same install for 12 cents for OP. You shud be able to target your apps better. Thats the key to a lower CPI

Its just about Optimizing, get higher CTR, get better targeting and you'll get better CPC