I got myself both keyword research tool. It is like they say. Too much info is injurious to health. The scenario I am having is this: 1 keyword - 12,000 searches Ad cost - 1.5 SOC: As per MNF it is green with score of 36. (I am not sure how it calculates that, please if someone can explain) As per MS the whole 1st page result is full of reds. So, shud I take MNF advice on the greenery or take the stop advice from MS ?