MNF vs MS

I got myself both keyword research tool. It is like they say. Too much info is injurious to health.

The scenario I am having is this:

1 keyword - 12,000 searches Ad cost - 1.5

SOC:

As per MNF it is green with score of 36. (I am not sure how it calculates that, please if someone can explain)

As per MS the whole 1st page result is full of reds.

So, shud I take MNF advice on the greenery or take the stop advice from MS ?

I use MS exclusively and I find that it is pretty accurate. Also you can see WHY ms ranked it the way it did, unlike MNF where it just gives you a number+color code.

mudbutt said:

I use MS exclusively and I find that it is pretty accurate. Also you can see WHY ms ranked it the way it did, unlike MNF where it just gives you a number+color code.

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It does but when you look it that way. MS can be held guilty of putting too much info too. I used MS to rake up some niches but it was just too difficult to think of something. Sorry looks like I went OT.

@All: Any more ideas on my original post questions

chota_hanuman said:

So, shud I take MNF advice on the greenery or take the stop advice from MS ?

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How serious is this keyword? Is it like a make or break the bank scenario?

If it's just a maybe, pass on the whole thing and find lower hanging fruit. If it's a serious keyword, then you need to look at the parameter's the MNF is generating a Green light for.

Really look at the inanchor, intitle link numbers. Are they easy or beatable? Everyone has their own formula for that, and if you haven't developed one of your own - pass on it for easier topics.

Beyond that, look at their links. Are they good solid, "Trusted" authority links, or are they a bunch of Xrumer guestbooks? If this is a serious keyword, examine their overall linking structure. Once again, if it's not a serious money maker move on.

You have all the information, so we can't really give you much help on whether you should go or not go. It's kind like holding something behind your back and asking us to tell you what it is.