mistakes

What are some common mistakes to avoid when using Twitter for marketing purposes?

Novice marketers aggressively follow and unfollow accounts. Never do that. Stay and play within the limits or your account will be suspended.

Not warming up the accounts in terms of all your marketing actions.

Swetha_Arunachalam said:

What are some common mistakes to avoid when using Twitter for marketing purposes?

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Twitter mistakes:

Twitter users want content, not self-promotion. Undersell. Add intrigue.
Twitter requires interaction to grow your business. Reply to mentions, retweet important content, and join Twitter discussions to engage your audience.
Blogging less can lose you followers and engagement. Content calendars and regular tweets engage audiences.
Ignoring analytics: Twitter analytics improve marketing performance and content. Track your data and adjust.
Hashtag-free: Hashtags increase visibility and engage relevant people. Limit hashtags.

Swetha_Arunachalam said:

What are some common mistakes to avoid when using Twitter for marketing purposes?

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Looking like all you're trying to do is to promote stuff instead of participating organically and offering quality content

behave like human rather than bots

If you can, avoid over automation. Or at the very least know the hard limits of account activities and stay under them. Also, space out your activities over the course of 24-hours.