I would say 20k, although you might be able to sell some shoutouts here and there already at 10k. Although it all depends on niche and how active your followers are.
As Paper-Boy rightly said, purely dependent on the engagement the page has. You should know that some shitty list of followers would give less conversions than well maintained and promoted followers.
I also agree with sam3724 and Paper-boy on this i mean it all matters about follower engagement and niche. The more follower engagement the more likely it is people will buy a shoutout from you.
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