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Minimize Your Internet Marketing Costs

Discussion in 'BlackHat Lounge' started by Reeshua, Apr 10, 2015.

  1. Reeshua

    Reeshua Power Member

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    I'm not one to drop frequent wisdom bombs like the more reputable members here because I don't really practice SEO full-time and I don't run a full-fledged business - I mostly outsource the bulk of off-page SEO here as you can see on my posts. I did learn how to minimize my internet marketing costs and I think this is something that a lot of members here will find useful, especially the new ones. The tips here will not make you rich, but it will surely keep your costs down. This has been posted on my blog last February so I'll just copy-paste most of the parts. Final Note: My examples here are based on creating an Amazon niche site.
    Practical Accounting: 6-Point Action Plan To Minimize Your Internet Marketing Costs



    Decide On The Project Size

    The project size will determine how much money you need to invest on a project. In Amazon niche sites, the project size is usually determined by 2 factors:


    • [*=left]Keyword difficulty or industry competitiveness
      [*=left]Number of articles
    If you chose a niche with competitive keywords, chances are you'll spend more on SEO (especially if you outsource) just get your pages to the front page of search engines. The number of articles will bloat up your costs if you decide to outsource the writing. If you plan to write yourself (which I recommend you do first) then all the better.If you're just starting out, I would recommend that you choose the following project specs:


    • [*=left]Very easy niche where long tail keywords can rank with proper on-page optimization and content.
      [*=left]Site with 20 or so articles.

    Set the Right Budget

    Sometimes in our drunken stupor, we get so excited and buy everything that we think we need in a project.

    Yes you need a domain and hosting. Go ahead and make your purchase.

    A theme? Maybe. But it doesn't have to cost $100.

    Oh you want to buy this premium plugin? Hold on, you may not even need it.

    It's easy so easy to click that buy now button, but what you really need to initially do is to step away from the computer, count your money, and ask yourself how much are you willing to spend for your internet marketing endeavors.

    Based on experience, sites with the given specifications above will only cost you more or less $200 if you write the articles yourself and avail of the domain and hosting discount coupons.

    Know What to Buy and Not to Buy

    To buy or not to buy, that is the question.

    Even if you have a bit extra cash, don?t go on a digital shopping spree just yet ? you may need that money later for an emergency. You never know.

    Basically, you only need 4 things to start a niche site:

    A Domain ? This is the address that you enter on your browser?s address bar. Google.com and rankmeister.com is a domain name. The price of a domain name ranges from $10 to $12, but you can get one for $0.99 for the first year using coupons.

    Hosting ? Think of hosting as the ?apartment? where your domain lives. You can?t access a website if you don?t point a domain to a webhost. The monthly price of hosting greatly varies, but you can get $10/month on some good hosts.

    CMS ? Short for Content Management System, a CMS makes it easy for you to publish posts, especially if you?re not acquainted with the backend of websites. WordPress is the most used CMS and that?s what I also recommend. Not to mention that it?s FREE!

    A Theme ? Themes makes your niche site pleasing to the eyes. It also improves sales and navigation. Themes range from $40 to $60 on the average, but some high-end themes shoot up to $100+. I stick with the lower end themes though. You don?t need something too grand, you?re not building a corporate website. There are a lot of free themes out there, but I personally don't like them because they don't provide theme support and they are rarely, if never updated.

    If you want to skimp out on your site design, there are a lot of free themes that you can download. It might not get updated frequently (if at all) and the support is almost non-existent.

    Stuff you will buy other than these four are just extra frills on your site. Again, just to reiterate, differentiate your needs from your wants. Buy only what you need.

    Calculate Your Expenses Before You Start

    Now that you know what you need, it?s time to get them at the cheapest price possible. Listed below was my budget for an Amazon niche site that earned $150 to $180 per month and sold for $3,500.

    Domain Name (Godaddy): $0.99 with coupon
    Webhosting (Hostgator): $9.95/month
    Articles: $0
    Theme (Splash theme from MyThemeShop): $9 (I got a Black Friday discount!)
    SEO: $98 (outsourced)
    Initial Total Investment: $117.94

    Recurring Cost: $9.95 for the hosting

    Here's how to get 'em cheap:

    Searching ?Go Daddy coupons? will return a buttload of websited offering discount coupons. Some of these coupons work, while some are already expired. You just have to try several coupons to get a working discount. I prefer retailmenot.com when searching for coupons.

    I've since moved on to PowerUpHosting because it's cheaper ($6/month if you pay for the whole year) and faster than Hostgator. Before you purchase a plan on PowerUpHosting, have a chat with their support personnel first. They will give you a discount if you go bi-annually or annually.

    I wrote all the articles myself. Hence no cost!


    Finally, I outsourced my SEO on BSTs here, but you can actually do it yourself. It's a lot easier to outsource though. You just have to find a nice link builder or service.

    Set Aside Contingency Money

    Contingency money is basically extra cash that is available if in case you go beyond your budget.

    Why have contingency money, when your project is properly budgeted? The answer for that is this:

    Uncertainty is the only certain thing, especially in business. Even if you checked and rechecked your budget, a situation may come that will force you to spend more than your allotted resources. You might not find a discount coupon. A hosting promo might have already expired. For non-US citizens, the dollar exchange rate fluctuates so bad that you never know how much you're paying until the final step.

    If your budget has no room for uncertainty, what would happen if you need to spend more? That's right, you either get funds from another source (your rent money, perhaps?) or halt the project altogether. We don't want that happening now, do we?

    I don't have a formula for contingency money, but I usually set aside $100 for small projects.

    Profit?

    The site used as an example for this post isn't a big earner but it does give me enough money to pay my internet bill or to treat my girlfriend to a nice movie. Total profit for this site is about $3,100 after I sold it. Not big, but not bad either considering my total investment is only $117.94.




     
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