Mini Tutorial - Adwords for apps - 2000 posts

I made 2000 posts on BHW, THIS OCCASION - FEW TIPS

Everyone know how to set up adwords campaing for an application, so this will be not the topic.
If you don't know how, find in Google, you have many tutorials with images what to click.

This is tutorial, how to get low bid installs in adwords and don't bankrupt, few tips.


1. Focus on single country, do not ever go worldwide because you will get a lot of India and Pakistan installs, useless and can only harm your app rankings, focus only on TIER 1 and TIER 2 single country

2. After creating ad campaing, you have usualy 1 ad group and learning phase. To decrease learning time, prepare many ad groups (5-7) with different ad title and ad subtitle. Do not go with image ads on start, review will be longer and your CPI will be more expensive

3. Geotargeting - if you have United States in your targeting, NEVER focus on whole country. For USA, most of traffic will be from Texas and California. This means, algorithms will not provide traffic from smaller states. Split your USA to many campaings, but for example 5-10 mln population for each campaing. Do not go with 327 mln people in single campaing. Split, this means, Google will have to deliver you cheap installs for example from New Mexico or Alabama.

4. Bidding, do you know, you don't need to bid 0,40$ or even $2 like some websites are telling? I set up initialy my CPI cost for 0,08$ for USA and have a lot of installs using above tricks.
When it's not working, DO NOT INCREASE bid! Change ad groups, make new ad groups, clone ad groups! When it's not working after 2 weeks, then increase bids.

5. The daily budget should be no more than 100x CPI, you will not use it overall, in first days you can have 0 installs when campaing is learning

SUMMARY:
DO NOT OVERBID
SPLIT POPULATION TO COVER SMALL AREAS
WAIT FOR RESULTS, SOMETIMES INSTALLS STARTED APPEARING AFTER 1 WEEK AND THEN INCREASING EACH DAY

EVEN 200 INSTALLS FROM ADWORDS ARE WORTH MORE THAN 2000 INSTALLS FROM FAKE CPI PROVIDERS

Thanks for sharing Vinku.
Will probably use this after the holidays.

Thanks for sharing @vinku

Bookmarking this!

Awesome share as always @vinku

@vinku Thanks for the information, does Adwords improve the ranking?

Thanks @vinku , you are number one.

@vinku How is the rate invested - earned with ads?

good stuff

The quip about not overbidding is a pitfall that I have fallen into when I don't think the campaign is working.

Thanks,
BTW do you have any trick for iOS AppStore?

Which one worked better for you ,Facebook ads vs adwords?

Why are ads from top tier countries more important?
Is this something I should do for every app? I mean, if i have some random hyper casual games which I am just trying to drive traffic too, would I do this for those also?

Thanks for the share , will stick to just that .

Coastline17 said:

The quip about not overbidding is a pitfall that I have fallen into when I don't think the campaign is working.

Click to expand...

Most of us are guilty of that. Even an adwords rep suggested that in a call I had with them.

Thanks for sharing appreciated

vinku said:

1. Focus on single country, do not ever go worldwide because you will get a lot of India and Pakistan installs, useless and can only harm your app rankings, focus only on TIER 1 and TIER 2 single country

Click to expand...

yes, and for cheaper install you can excluded capital city. example: if your targeting for California, excluded Los Angeles
p.s.
@https://www.blackhatworld.com/members/vinku.6100/ - good info!

@vinku how much should i put in the dialy budget ?

Hi vinku,

i have multiple question to you and would be happy for a paid consultation.
Please reach out to me via PM.
Sended you Email already but no response so far.

Best Regards