fxkool
Regular Member
- Feb 28, 2015
- 415
- 115
Hi All,
I've been playing about with Microsoft Advertising for the past week and have my first ads campaign up and running since yesterday October 6th.
It's been nice so far as I am seeing the click through rate increases and the ads viewers jump on my landing page. I'd say it's a perfect alternative to Google ads and especially their rigorous compliance over affiliate marketers in 2020.
However, I can not believe there is not a BOUNCE RATE column for reporting in Microsoft Ads!!! Other than that, I can see discrepancies in clicks tracking between Microsoft ads and Google Analytics.
Discrepancies can occur due to differences in how each tool (including Microsoft Advertising) accounts for certain metrics algorithmically, such as impressions, clicks and conversions.
I've enabled auto-tagging for my account to automatically add UTM parameters to the final URL for more accurate tracking.
Can someone suggest other types of UTM if any? I'd love to have a better picture of why the numbers are different compared to Microsoft Advertising's own reporting tool.
Thanks
I've been playing about with Microsoft Advertising for the past week and have my first ads campaign up and running since yesterday October 6th.
It's been nice so far as I am seeing the click through rate increases and the ads viewers jump on my landing page. I'd say it's a perfect alternative to Google ads and especially their rigorous compliance over affiliate marketers in 2020.
However, I can not believe there is not a BOUNCE RATE column for reporting in Microsoft Ads!!! Other than that, I can see discrepancies in clicks tracking between Microsoft ads and Google Analytics.
Discrepancies can occur due to differences in how each tool (including Microsoft Advertising) accounts for certain metrics algorithmically, such as impressions, clicks and conversions.
I've enabled auto-tagging for my account to automatically add UTM parameters to the final URL for more accurate tracking.
Can someone suggest other types of UTM if any? I'd love to have a better picture of why the numbers are different compared to Microsoft Advertising's own reporting tool.
Thanks