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Micro Niche Site Tips: Happy New Year!

Discussion in 'Black Hat SEO' started by brchcar1445, Jan 1, 2011.

  1. brchcar1445

    brchcar1445 Regular Member

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    I decided to go ahead and make a happy new year post with some of my best practices for micro niche sites. I have about 100 sites going for me now, and most have reached the first or second page of the serps. Of course I have a few duds that I attempted that did not reach, usually because the competition was a little stronger than I anticipated. The main thing I am going to cover today is picking your domain and analyzing competition.

    I welcome all viewpoints on everything I say, but I know that all this stuff works because I use it every day. So check out these tried and true tips below.

    I have seen some heated debate on the forums lately about whether or not you need exact matching domains. Well, to be honest I always go with matching domains, but not for the reason you probably think. There has been some solid proof on this forum that you can purchase non-exact matching domains and have success. So a buykeyword. com or a keywordHQ . com may get you ranked, but here is my viewpoint on the subject.

    When I determine whether or not I am going to buy a domain for a niche I always want to examine the competition. One of the main ways I examine the competition is by what domains are taken. If the .com, org, net and info are taken, then you are obviously facing a niche that people are tapping. So yes, I will typically only grab an exact match domain, not for SEO purposes but because of possible competition. Are there exceptions to this rule, of course!

    When researching my domain and the exact matches are gone I do a little research on the exact matches. The first thing you want to check is the content of the sites. Sometimes people purchase domains just to park, if this is the case you might be able to do well with a non exact matching domain. Just type in the sites to your browser, parked sites stick out like a sore thumb. Parked sites are a lazy mans way to earn, which means they have probably done NOTHING to increase their SEO. Now go to google and see where these pages rank. If you find a parked site on the first 5 pages of google, you might be on to something. If you find one on the first page, you better start tackling that niche right away. This means that the domain with basically no SEO is ranking, imagine what you can do with some on site optimization and some backlinks!

    Ok so you check the sites and they are not parked. All the sites you checked have content related to the keywords you want to target. When this happens 9 out of 10 times I immediately back off. I don't want to have to spend a lot of time on each site to get them ranked, so I just give up on the niche. If it is a niche that gets tons of searches and will be extremely profitable, at this point you probably want to do a little more research on your competition. But more often than not, just pass up on this niche. Is there an exception to this rule, why yes there is!

    At this point depending on your niche its time to do a little more research. You need to analyze your competitions backlinks, on page optimization and where they stand in the serps. At this point you probably know how you build backlinks and how much time you want to spend on your site. Go to site explorer and check the other domains backlinks. If your planned work exceeds what they have, then you might have a chance. If they have more than what you planned then you probably want to pass these keywords up. So you checked their backlinks and you plan on doing more, what do you do next? See where they rank!

    Go to google and see where they rank. If they have a ten page site and a lot of backlinks and appear on the third page of the serps then its probably time to pass those keywords up. Also check the domains age, if they are more than a year and not on the first page, then they will be kind of hard to pass up. If they have minimal links and the site is fairly new and are on the first two pages, it might be a niche you want to tackle.

    One more thing to check before you move to a domain that is not an exact match. Check your keywords with a -. So if your looking at dog training and dogtraining . com is taken, check dog-training. com or net or org. I have done some pretty extensive testing on this, and they will not rank quite as well as exact match, but they will do very well. I have outranked many exact match domains with exact match with a dash (with better backlinks and on page optimization). This can be another measure of how competitive the niche is. If all the keywords with a dash domains are taken, that's another good sign that this niche is too competitive.

    My last tip is STAY AWAY FROM .info domains. Your better off getting a .net or .org that is not quite an exact match. I have also done extensive testing on this. I made 5 sites where I bought the .com, net or .org and the .info at the exact same time. I literally mirrored the content and backlinks (which were minimal). The .com org and nets started ranking like they always do, the .info's ranked but not even close to where the other ones did.

    I took the testing a step further. In all 5 of those circumstances I followed up the testing by getting domains that were not exact matches, but included the keywords. I put on the exact same content and gave them the exact same back links. The non matching domains did not do as well as my exact matching sites, but way surpassed the .info domains. I could not get a .info on the front page of the serps. I probably could have with more backlinks and content, but that's not what I am trying to do. Why would I buy a .info if I have to put more work in it, when i can buy a domain that is not an exact match and rank better with less work? Makes no sense.

    This is one of the few arguments I see on this forum where I draw a hard line. Info's WILL NOT rank as well as .com, org or nets. I'm not saying they wont rank, because they will. But you are going to have to work harder.

    So yes, I think you can rank without having an exact match domain, but usually it means that the competition is going to be higher.

    Quick story...

    About a week ago, I bought an exact match domain and installed all my plugins and got the site ready to go, no content yet. The keywords I was targeting get about 1200 exact searches a month (not a lot but enough to make some money). I filled out the SEO plugin i use on my wordpress site then got busy with life. About 3 days later I went back to start putting some content on the site and realized I was getting traffic. I had about 50 hits on that site since I bought the domain and I had no content. That's exciting and frustrating at the same time. The reason I told you this story is because I wanted to support what I mean by going for niches that have little competition and require little work to get ranked.

    If you use the tactics I explained above to pick your niche, things like what happened to me will happen to you all the time. Ranking in the serps on some niches is as easy as setting up my wordpress and copy and pasting some content. Next thing you know the traffic is pouring in.

    I know there are a lot of people out there right now that are thinking that passing up a niche because of the domains that are taken might be kind of silly, but I am looking at this from a minimal work stand point. When I make a site, I don't want to spend a lot of time on it. And I know that the members of BHW feel the same way.

    So use exact matching domains as a research tool. Domains that do not match can rank, but usually it's going to require a lot of work. If your niche is worth the work (and some really are!) then go for it. But if your looking to make a site that ranks well with little work, then use my methods explained above!

    Hope this info helps people. I know some of it is pretty basic, but it never hurts to be reminded of some of the basics.

    I am very busy making sites and took some time to write this for new years. You can ask me questions but one of my recent commitments is to spend more time making my sites and less time on forums. This is good advice for all of you. So I apologize in advance if I am not quick to answer any questions. While you are asking me questions, I am out there applying these exact methods making money. Get out there and start working. The best way to figure out what works is to just do it. No better way to learn than to get out there and do it.

    If you do have a question, please ask it in the thread and do not send me a PM. I will not be responding to any PM's in the form of questions regarding MNS's.

    Happy new year! I hope everyones year is better than the last!
     
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    Last edited: Jan 1, 2011
  2. vebxperts

    vebxperts Jr. VIP Jr. VIP Premium Member

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    Great Tips and Happy New Year! As you mentioned you have around 100 MNS (Micro Niche Sites), Can you tell that are you making money using adsense or CPA or adsense/CPA both?
     
  3. d4l1t0s

    d4l1t0s Power Member

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    Well earned , keep it up :)
    I will be following your posts
     
  4. brchcar1445

    brchcar1445 Regular Member

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    I make my money with a little bit of everything. I use adsense, amazon, cpa and clickbank.

    The majority of my money is from adsense and amazon. Every once in a while I have a big clickbank day.
     
  5. pNuker

    pNuker Junior Member

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    What do you consider to be essential plugins for micro niche sites?
     
  6. brchcar1445

    brchcar1445 Regular Member

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    It depends on the theme you are using. A lot of the newer themes eliminate the need for many plugins.

    You need something to place adsense on your site.

    You will need an SEO plug in. They all work about the same for me. Whether its All in one SEO or platinum SEO. They both work good.

    Make sure to install a site map generator.

    Having a Privacy Policy page maker is convenient, so that you are adhering to adsense TOS.

    Although not necessary, there are some cool amazon plugins to add amazon ads to your sites.

    Other than that it just depends on your site. Different niches will use different types of plug ins. But I have those plug ins on all my sites, regardless of niche.
     
  7. Bribebox

    Bribebox Regular Member

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    Hello, thx for this interesting article!
    I wanna ask some questions. I found one keyword with 1600 exact monthly searches. Avg. MUP is ~20 UK£. After about one month my site, with the same domain as keyword, rank on page 2 only with 1 backlink. Could it be true or it is some kind of my mistake? Btw my domain is .com, but there are not taken .net and .org.
     
  8. mikewaz

    mikewaz Newbie

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    Thanks for taking the time to put this out there for us. It's one of the big questions I had on .info domains. It's nice to see an actual case study instead of theory.
    Happy New Year!
    Mike
     
  9. GhostVision

    GhostVision Jr. VIP Jr. VIP

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    Hi brchcar1445, i found a micro niche with 1600 Global Monthly Searches and 260 Local Monthly Searches. Keyword Domain .net is avaible :) How many visits can I get per day if I am on first place? thanks
     
  10. sonobby1

    sonobby1 Regular Member

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    Hi thanks for the useful thread Im about to get stuck in to micro niche sites. when youre doing your keyword research as Ive been doing all night, ive found about 10 longtail keywords. They all have over 1k exact searches per month global, they all have under 50k searches in quotes. And they all have less than 10k searches when using the allintitle: operator. And last thing they all have over £1.00 cpc. Sorry all these long tail keywords have at least the net,org available. so based on my work here would you buy the domain and start a micro niches site with this info, or do I still need to check for backlinks of competitors, domain age etc. I had market sam, but its not working properly for me right now.
    Thanks
    Si
     
  11. GoTop

    GoTop Junior Member

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    Greeting brchcar1445

    how do you get content for your 100 micro niche sites?

    how do you build backlinks to them?
     
  12. brchcar1445

    brchcar1445 Regular Member

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    That's a tough question to answer. First of all it GREATLY depends what position you hold on the first page. Number 3 is going to get you a lot more hits than spot 8.

    The keyword tool is not terribly reliable on how many searches your going to see within a thousand. I have sites that are on the front page, top 3 spots, that get about 500 hits a month. These will say anywhere from 500 to 2000 exact search on the keyword tool.

    I also have a site that the keyword tool says it gets 200 exact searches a month. That site is usually about half way down on the front page and get's about 700 hits a month. The great thing is that you should be ranking for a lot of long tail keywords too. So you should get a lot of traffic aside from the main keywords your ranking for.

    I have another site that says it get's 2200 exact keyword searches a month. It's number 2 right now and only get's about 10 hits a month. Doesn't make much sense, but that's just the way it is sometimes.

    Another thing that I cant compensate for is your title and site description that shows up in the serps. If your title and description are not enticing, don't expect to get clicks.

    Another tip would be to go for keywords that have a lot of variations. If you do an exact search on the keyword tool and you only get one result that means you may not get a lot of long tail keyword searches. If you get over 100 variations of your keyword you might start ranking for some of them, and the traffic will really start to flow. I have several sites that I never ranked for the main keyword, but I get hundreds of hits a day on long tail keywords.

    So to answer your question, I really don't know. You just have to make the site and cross your fingers sometimes. Don't be afraid to take a risk and shoot for a niche that has low searches according to the tool. You might hit a gold mine, because everyone passed it up for its low search volume.
     
  13. GhostVision

    GhostVision Jr. VIP Jr. VIP

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    I understand :) I keep looking these days and other keywords and I start with 2-3 sites for begin. thanks for your time :) and happy new year!
     
  14. brchcar1445

    brchcar1445 Regular Member

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    I would say shoot for it. Sounds like your poised for a good start. You still want to make sure and check front page competition before you jump into a niche. Just because it has under 50K exact searches doesn't mean anything. All it takes is 20 sites that have their stuff together to make it so you never get traffic. Which is why I don't really believe in overall results. I don't use the results to find a niche. The total amount of competition does not matter, the first two pages of competition is what matters.

    The truth is, you will not know until you make the sites. Don't be discouraged if they don't take right off. Sometimes it takes a little time for a site to rank. Keep making them, I promise you after time your going to hit some profitable niches. Just keep going!
     
  15. Condorr

    Condorr Newbie

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    Great points here. Having an exact match domain will drastically reduce the amount of time and work necessary to rank your sites.

    An answer to someone above me: You can expect about 50% of the search volume if you're in the first spot.
     
  16. dbyrn

    dbyrn Power Member

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    Thanks for the post.
    How do you manage to run 100 sites? Do you have some kind of tool to populate them with posts or do you have autoblogs?
    Do you check them and login to them on daily basis?

    Happy New Year,
    D.
     
  17. dbyrn

    dbyrn Power Member

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    Click for the 1st position: 55 - 75%,
    2nd position - 30 - 45%,
     
  18. brchcar1445

    brchcar1445 Regular Member

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    You give me way too much credit. Lol. No usually once I make a site I don't go back to it. If they start to lose rank bad, I will add a little fresh content and add a couple of backlinks. But I usually spend a lot of time doing the research on the niche so that I don't have to constantly pamper my sites. I'm pretty lazy and am more of a set and forget kind of guy.

    And no, none of my sites are auto blogs.
     
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  19. jerrycorlisscj

    jerrycorlisscj Regular Member

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    Do you host every mnf sites on different ips?
     
  20. brchcar1445

    brchcar1445 Regular Member

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    Yes I do. I have a couple of different hosting accounts.
     
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