I'm a newbie and I want to start a macro niche site and I have some questions for keyword research and ranking. Basic plan is to find a product with low competition put up a "review blog" for the product, do on-page SEO, and run No Hands SEO for backlinks. I'm using Google's keyword research tool, however I have access to Market Samurai. Is MS necessary for keyword research? I also have access to SEO Spyglass to check the strength of competitors. I have found a keyword that is according to google's keyword tool has medium competition (bar is less than half full), 2900 exact match global searches per month. Is that too low for a profitable macro niche site? The #1 for said keyword only has 87 backlinks and majority are from article submission sites. Another keyword is very low competition, but only 790 exact match global searches. #1 is askmen article with 3 backlicks... Is that way too low? I guess my question is, what is the "ideal" number of exact match searches and competition range for a profitable macro niche site?