Start with a large category drill down till you reach a level where the traffic vs competition is satisfing for your needs and thats your microniche.For the example above a site that specilzies in just those type of ads in this state can be considered microniche.
Another example could be given with amazon product categories. Vacuum cleaners is your main niche and your micro niche site can be centered around only reviews for a single brand of vacuum cleaners like dyson for example.
There is no specific structure just try to focus on smaller keywords and post articles on a small specific topic it doesnt matter if just 1-2 articles or 100s like the the case with the waitress jobs in utah example .
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