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Micro-Continuity Membership Sites on WordPress

Discussion in 'Membership Sites' started by SRLee, Dec 17, 2009.

  1. SRLee

    SRLee Junior Member

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    I see all these micro-continuity stuffs, but I don't understand them. So I have a few questions that I would like answered.

    1. What is a micro-continuity site?
    2. What are the contents of micro-continuity sites?
    3. What are the usual payment period for such sites?
    4. When do you normally add content(dripping)?

    Thanks in advance BH-ers!
     
  2. monetizaction

    monetizaction Newbie

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    Hope this answer your question, was kinda quick but im sure theres TON of information all over the web ;)
     
    • Thanks Thanks x 2
  3. EzBreezy

    EzBreezy Registered Member

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    Check out Membernaire. I hear its a great course on building membership site. If you follow the course, he'll have you starting up a site just like the above poster mentioned.

    Here's the link. Is not my download, just thought I'd point you to it.
    HTML:
    http://www.blackhatworld.com/blackhat-seo/member-downloads/141391-get-russell-brunson-micro-continuity-97-weekly-video-coaching-weeks-all-27-weeks.html
     
  4. SRLee

    SRLee Junior Member

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    Thanks to both of you!

    But I can't really think of anything that can last 12 months long lol.
     
  5. DarkMagicianOfChaos

    DarkMagicianOfChaos Registered Member

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    Micro Continuity is just that... MICRO. It doesn't have to be 12 months long. The idea of using the micro continuity model vs a regular membership model is to get people past the normal 3-4 month period that they usually only stay on for. That could be 5 months, or it could be 12 or more.

    The idea is not to have 12 months of content, but to break the KEY, say 7-10 or 12 ideas into micro chunks of information.

    So instead of giving them 1-2 hours worth of video on one subject, you break it down into 4 smaller 15-30 minute videos to send them weekly.

    It's just like chapters in a book. Take your main concept (Your book if you will) and break it down into chapters. Then take those chapters and break them up into subchapters (the main concepts behind each chapter) and use that as your weekly content.

    DMOC
     
  6. SRLee

    SRLee Junior Member

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    Is it possible to ask members to contribute future materials?

    For example, I start one such site with 1 month's worth of information. Then for future stuff, I ask the members to contribute.
     
  7. trsbdm

    trsbdm Newbie

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    My understanding of MicroContinuity has nothing to do with the size of the files or sessions. It was created as a counter to the never-ending continuity program where you sign up and there is no end date, you just have to opt OUT - many times you're automatically enrolled when you get free trials and such then you find charges to your account.

    RB did some research and found that the avg. churn was 4 mo. in these automatic continuity program enrollments. So, given that the customer lifetime value was 4 mo, he decided to build a series and sell it as an alternative to "always in your wallet" continuity. He states up front how long your membership charges will run, he pumps up the offer so you'll stay to the end by offering huge bonus info for not opting out.

    The micro relates to the length of the continuity program, not the amount of content per session.