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[Method] Starting from Zero (well $22), to getting your $3000 per month

Discussion in 'Making Money' started by yherrliche, May 8, 2016.

  1. yherrliche

    yherrliche Junior Member

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    Hi BlackHatWorld,

    I have wasted countless amount of money on new ventures that didn't bring anything (or not enough). When I quite my job in October I did not want to invest all my savings into something I wasn't sure would work, I wanted to start from zero (well actually $22) and reinvest what I made.
    Here's how I did it :

    - Find Something you know more about than the average person (SEO, social media, webdesign, lead-generation, sales messages, building relations..)

    When you have that, you need to create your product or service (I'm more of a service person). I personally went for consultancy service for niche specific market. For the sake of the method we will say you are a seo consultant for artists. ​

    - Give your service a fancy name, something that sets you aside from the crowd (remember always be creative rather than competitive).
    So we won't be calling our service "SEO consultant" but "Online presence management consulting". Generic service names won't get your very far, everyone received mails about seo/webdesign/social media everyday, you have to be different.​
    Make your service monthly so you can insure continuous cashflow at least 1month after they start.​

    - Make your website, payment processing, mail setup :
    I like to use squarespace ($12) but you can use cheaper options, got my domain for $10, used paypal at first (0$) and you can get 30days free google mail (linked to your domain). So you basically have 30 days to make money before your next investment is required.​
    About the service, put 2-3 packages (cheap - average - expensive). Make the cheap service very affordable, but designed so it doesnt take much of your time. So it should go like this :​
    $10/month - Student package : weekly brief and action plan for your online presence management
    $35/month - Consulting package : online presence audit + continuous research + weekly brief and action plan setup
    $120/month - Professional package : all above + something special to justify (kind-of) the extra : we handle the tasks you need to do

    Try to make your website with a classy modern design (that's why I like squarespace). Don't make it like a 2001 design's website please.
    Total $22 spent, and you are now ready to roll.​

    - Let's find the clients, and let's do it business-development style :
    Go on Facebook, and start looking for potential clients. In our example we are a online presence consultant who are targeting artists (I'll do the following in real time). I typed illustrator in the search bar for Facebook (selected pages) and picked "Arts, Artists, Artwork" .Then go on the bottom left, look for the people this page follows. There are already about 50 artists there.
    Open each in a new tab, go to their About section and take their mail. If you want to do things well try to make your list creative , for example :
    Name | mail | Favorite work (in our case) | Profession

    When you are done, repeat the step above on each of your 50 pages : go to the people they follow, get them, add them to your list , etc..
    If you continue like this you should have an endless number of potential clients. At the end of your day of work you should have 500-1000 mails.

    - Let's contact them :

    I inspired my sales message from : Skyebug77 in his thread : "629038-contact-form-marketing-how-i-make-money"

    We will do mass mailing, so try to keep your message vague, but relatable. Personally I like to be informal, as it will sound more realistic and less computer generated. We also have now a key information to make it look like it's a personal message : the 'favorite work' column .
    For other niches it can be "something i like about the business", "found you on", "favorite article", "favorite project" etc..

    For the mailing, we will use Outlook mail-merge option($0). Outlook is included on most of your PCs if you have office preinstalled, if not just go download it somewhere.
    Our message will look like :

    To : [MAIL]
    " Hi [NAME],
    I found you on Facebook and I really liked your work. My favorite piece from you is [FAVORITEWORK], great job on that !
    At Herrlichecorp we help young and talented [profession] in increasing and managing their online presence. We are consultants and professionals dedicated to your success blablabla, our prices start at $10 blablabla"

    I like to mention the price in the mail for two reasons : 1/ a lot of people think companies and consultants cost a fortune and we don't want them to ignore our message because they think we are too expensive for them
    2/ a lot of people think that because you are contacting them, it means you want to help them for free (it sounds crazy, but you'd be surprised how many people think like that, even medium sized companies).

    Blast the mail at night/end of your day, and check back in the morning. With a very personalized message (like above) i would get 100-150 responses per 1000 mails. About 40 not interested (or "do you work for free"), 10 insults (can't avoid them), and the rest would be more or less interested.​

    - Pick your clients
    It may sound insane, but remember 80% of your problems come from 20% of your clients. You are under enough stress jumping in a online startup, and don't need any more than that. Plus remember we are using paypal and people are trigger happy with those disputes.
    Do not over-sell, do not promise wonders. Actually I prefer under-promising so that I can over-deliver. Give them a taste of what you can help with : "I would start by cleaning up your social media profiles, they are messy. Then I would recommend redesigning this this and that on your site. Also have you thought about the keywords you are targeting blabla"
    From my past experiences, about 10 people are willing to work with you, but you'd want to work with 4-6 of them (depending on your bullshit tolerance). ​

    -First Sales :
    You will make your first sales with these people, try to over deliver as fast as possible in order to have proof or your work for new clients you will be contacting (follow method above).
    These 5 clients will make you ~$175 recurring. Continue using the method above to generate your first income. I managed to make about $800 to $1000 during the first 2 months with the annoying manual Facebook contacting.

    - Improve

    Improve your service, go towards what your client request the most from you and make them your main services.
    Improve your business process, get Scrapebox for faster Facebook page scraping. Get a follow liker and use Instagram/Twitter/GooglePlus (depends on your target market) and use that to generate some interest for your Herrlichecorp .

    I would get about half my clients from follow-liker on the third month of business. The key is targeting (as you all know), but with your direct contact campaigns you now know you are the most interested by your services so you are not flying blind.

    You should be at $1000 - $1200 income at this point.

    - Supercharge
    Now that you're getting some secure income, you can go and supercharge your campaign. Get Paigham bot here on BHW (easy to find, it's a thread by Cratos ).
    You now have 2 options :

    Either use the built-in scraper from paigham bot . You will get higher quality prospects, but it will be slower.
    Either use scrapebox to scrape superfast with the paigham bot standard foot-print. Then import the URL on paigham bot directly.

    Now we are using contact-form submission, so our message can't be as personalized as previously. You will obviously get better responses with the above method and super-targeted-messages, but getting the mails will take you hours and hours.
    Follow the thread from Skyebug77 (linked above) to make your new message for contact form marketing.
    Also think about increasing your prices, and maybe add one or two new services per package.

    Do not contact 100,000 people at once, do weekly campaigns (send on Sunday, take the week to make the new clients). You will be flooded with 800 mail responses and won't be able to answer on time (which makes you lose the potential clients).
    I have noticed a 1-2 per thousand conversion from contact form submitting. If you are not being a idiot and spamming random people, you should get $200-500 income increase per contact form campaign.
    That puts us at $2000-$3000 income within a month or two.


    You now are getting a reasonable income to sustain your lifestyle and try new methods/ open a business you are really interested in/ travel.
    If you are looking into growing that business, then grow your social presence, start reinvesting in other marketing channels (ppc, SEO etc), hire people..
    If you are looking to open another business, you can skip some of the beginning steps as you have some money to spend now.

    Thanks for the inspirations BHW, and ideas are welcome in order to improve that strategy!
    Good day!​
     
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  2. okazaki

    okazaki Jr. VIP Jr. VIP

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    Thanks for sharing.
     
  3. Sp3ctrum

    Sp3ctrum Registered Member

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    Nice and informative, do you think it would work if you re-sell a service as opposed to making your own? e.g Someone like me who is not skilled in SEO but re-sells an SEO package that I buy from the BHW Marketplace for a decent but still sell-able profit. That eliminates the work aspect as you are just buying and selling it, the only downside I see is the time it takes for you to deliver that service to your client as that's up to the person you are buying it from.
     
  4. THUNDERELVI

    THUNDERELVI Elite Member

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    This method works with any service or product, whether you are providing it yourself or outsourcing it. Actually, outsourcing is the KEY to make a lot of money per month, handle a lot of clients at the same time, free up your time as well as focus more on what you do best, which is getting new clients (if that is what you really do best). However, before reaching the point where you outsource everything, you need to test the people you are buying from in the first place on your own sites not your clients' ones. You can't just get a client, order some service here and be done with it. It's a double-edged sword - it might work wonders or it might fuck you up really badly and you don't want that. Reviews won't help either, as most of them are faked in the sales threads.

    @OP: Really good method, thanks for sharing. Getting new clients by scraping pages and then contacting potential prospects that the pages follow is a clever idea. The whole thing can also be automated pretty easily, except the part where you send personalized messages. Or you can get a VA for less than $300/month to gather clients and send emails all day long.
     
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  5. yherrliche

    yherrliche Junior Member

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    Sp3ctrum :

    Like Thunderelvi said, when reselling a service you need to test it out first and make sure it delivers/overdelivers. You can't really do that on your client's site (at least I wouldn't) and I don't think you can have the same confidence in selling something you are unsure of.
    Also I was trying to start from $0 , so I didn't have the option to test out multiple $100+ packages and wait for 2-4weeks to see what worked. I found it easier (and less costly) to offer my own services.
    After you make your initial income you can start spending some in testing other services and go into reselling.
    Also if you don't know much about SEO (just like myself), I would not recommend going into that for a zero-dollar new venture. There must be many things you actually know a lot about, think about what you usually help your friends with and I would start with that.

    Thunderelvi :

    The VA is actually a very good idea, I don't know why I did not think of that before. Thanks a lot for that.
    I haven't managed to automatize the information gathering process, but the VA may be the solution (and would cost as much as a good quality software). I'll look into that for my current venture and hope it can boost my results.
     
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  6. Sombrero

    Sombrero Senior Member

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    It sounds very easy, you know how to convince. In real-life you can't just spam people to get their monkeys, sorry for being negative but the part of selling the product will disappoint to newbies. I remember I had to be part of a online community and earn trust before I started getting clients, it was my online credentials that gave me an opportunity in this IM world, I was like "you should trust be because I'm an active and reputable member of the best WordPress forum". Just my personal experience.
     
  7. THUNDERELVI

    THUNDERELVI Elite Member

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    It's a numbers game, 99% of people will tell you to fuck off and the 1% will get on board. It also depends how confident you are and most importantly how you sell. According to you, cold calling, mass emailing, mass mailing, etc... none of them work. Well, they do, if you do it right!
     
  8. Tosmekop

    Tosmekop Supreme Member

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    Just restating what the OP said, it IS a numbers game.
    50 / 1000 = .05%

     
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  9. Sombrero

    Sombrero Senior Member

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    Yes, and doing it right isn't something a newbie can achieve. The spam filter will slap you in the face. Cool guide but unrealistic, good start but the selling lacks of information as there's thousands of smart freelancer trying to do the same.
     
  10. yherrliche

    yherrliche Junior Member

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    You can minimize the spam filter by personalizing your message and using your intellect. You cant send "buy my service plz" to people and expect responses and building a clientele.
    When building your list, try to add more than just "name - email" . It may take longer but you'll get better responses.
    For example if you are targeting personal trainers/bodybuilders, add to your list an extra field such as "competition they participated in".
    While doing your mass mail, you can add :
    "Hi [NAME], I found your profile on Facebook, also have you participated in [COMPETITION] ? Anyway we offer blabla services blabla sales message"

    Remember you have to talk more about them than you do about you, and show them you actually checked their profile/website. When I get a mail saying my backlinks are of bad quality when I don't have any backlinks (yet), I just laugh and delete.

    Be creative, and be smart.
     
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  11. ChanzGrande

    ChanzGrande Elite Member

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    I like it. Seen it plenty of times, and as others have said it works. Prospecting with the recommended tools is pretty straightforward, and one can tweak the sales message to any direction they want. This business model has potential, and most people would give up in the face of minimal conflict with something like this so it has some longevity for those who learn to utilize it well in whatever niche they're selling products or services. I wouldn't think of this thread so much as a hyper sales focused presentation. Rather I'd say it's a pretty solid framework for a working model/method to generate recurring revenue.

    That's pretty good in my opinion even if people have to fill in some blanks with their own ideas, and figure out how best to utilize the best tools to create legitimate lead magnet types of setups. Good going OP!
     
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  12. THUNDERELVI

    THUNDERELVI Elite Member

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    Last time I checked, we don't share things here on BHW only for newbies, it's called black hat world not newbie world. Also, we were all newbies at one point. How did we become "pros"?! By trial and error. Sure, the newbies won't achieve a conversion ratio of 5-10% at first, but if they have half a brain, 1% is really doable. The spam filter will eat them alive, so they will change the emails and make sure to avoid the filters. That's how you learn - there is no simple method that newbies can achieve, because every method requires work. And you are making up bullshit excuses, there are thousands of competitors in every industry, that's capitalism. If you don't bring some innovation to the table and provide more value than your competitors or work smarter than them, then better work at McDonalds lol...
     
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  13. uncutu

    uncutu Elite Member

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    Nice write up it's short and sweet. Can you elaborate some things about the FB marketing?
    Did you contact people from your personal name profile? Was it branded with your business (avatar, cover background, etc)? Or did you contact them from your business page/profile?
     
  14. SEMWORLD

    SEMWORLD BANNED BANNED

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    Nice share op, reading your whole thread I can realize that your methods are really enough for making $3000/ month. Newbies have a great chance learning few tricks from these journey. I love your targeted plans($10, $35 and $120). I think if anyone can decorate his service in these way then must he'll get more sell. OP, What about starting cotes?
     
  15. Boomba

    Boomba Regular Member

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    Nice share OP, gives me some nice ideas to work with!
     
  16. Meril1986

    Meril1986 BANNED BANNED

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    Hope to try ! thank you for Sharing !​



     
  17. soccerlover

    soccerlover Jr. VIP Jr. VIP

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    Nice Method :) Would try someday for sure!
     
  18. ParroxPAW

    ParroxPAW BANNED BANNED

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    lovely thread! I really want to try this!
     
  19. Thrive420

    Thrive420 Registered Member

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    You can ask to be paid after the client get results ...When you know what you are doing and you trust your client. ;)
     
  20. Skyebug77

    Skyebug77 Jr. VIP Jr. VIP

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    I appreciate you giving me a shout out. I am glad you found aa method that works for you. I hope this inspires other members out there to go take action and start making some money.
     
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