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(Method) Selling Sites

Discussion in 'Making Money' started by Dr Acula, Jun 20, 2013.

  1. Dr Acula

    Dr Acula Junior Member

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    This method doesn't reinvent the wheel. In fact, it has nothing remotely to do with wheels. I also put no spin on old methods (seriously, nothing spins in this method). So what is it? It's formed from a collection of ideas and tested methods. I've yet to try it myself, but, depending on feedback here, I may well set aside some time to get it running passively. Since it can rely on the integration of offline and online, saturation is of little concern. If it makes you some money, great. If it makes me some money, double great.

    What I like in a method:

    - Passive income (or, at the very least, low-involvement on my part);
    - Profit (duh);

    This one satisfies the above. So here we go!

    1. Domain and Hosting.

    I always find names that include your target location receive better attention and conversion rates. People take note and investigate it and tend to trust the content for psychological reasons. Testimonials are also a great selling tool and if a prospect lives in Wallace, and reads a testimonial from a guy in Paris, he's likely to be more encouraged by one from a local in his own town. Nothing wrong with the French (no, no, seriously, there isn't); it's all a matter of psychology.

    2. Design.

    Design your own site that sells sites and design a dozen or so other sites to sell. For the sites you intend to sell, choose niches that sell (obviously): affiliate, dating, small business (Location Plumbers, Location Cars). The sites that sell for the highest prices, and most quickly, will be those with traffic and income data. The reason I say target locations is you can choose to build sites that you can rank with ease. There are potentially hundreds or thousands of possible sites even in small locations. Small businesses will be (I would imagine) your biggest buyers, but, equally, personal websites should also sell well (Location Fishing, Location Crafting).

    3. Costs.

    Keep costs low. No need for big expenses here, folks. Hosting is cheap as are domains and G is rife with a multitude of free Wordpress themes.

    4. Options.

    There is a fine line between acting like a web designer and offering so many options you have headaches, and offering too few options so you lose out on sales. Find the point of market equilibrium. Offer just the right amount. Domain names can be changed (if you have a decent reseller account, you can make a little extra here). Logo changes can be made to reflect the name changes.

    5. Content.

    Write it yourself, outsource, or use public label rights articles. Get your images off public domain sites like Morgue File. The content is there for two reasons: getting traffic and making a sale. You don't need much. Quite likely, the new owner will take it down or be more concerned about writing their own content.

    5. Traffic.

    You really want to rank these sites and begin pumping traffic. (Higher selling prices.) If you're clueless on SEO, read this forum for some killer white hat ideas. (I would recommend white hat for local sites; don't p0000p where you eat and all that. If the site is sold and, later, taken down by G, you could do without the ranting emails - even though you can explain it isn't your fault; G has a mind of it's own.) Social signals and traffic are all the rage. It takes very little time to create a network social media sites. It also adds more value to the sites in question.

    6. Reseller Hosting.

    This can be nice, passive income. There are plenty of good resellers. I won't list here because it will date the article (good reseller packages come and go). Sell a hundred sites at only 5 bucks a month and you've got a simple 500 / month. Charge whatever the market can stand. Get your site sales to 500 and have a passive hosting income of 2,500.

    7. Newsletter.

    Encourage clients and potential clients to join your newsletter. Offering free products and services are a good incentive. Perhaps a monthly free site or seo report. Whatever you can dream up. Internet marketers with lists are among the most wealthy. Build a list!

    8. Additional Stuff.

    Most people (individuals and businesses) spend a lot on web design. Buying a ready-made site from you is great because it saves them money. But having a website is only one aspect of running a successful online presence. Additional things are required to truly get the most out of their website: seo, social media management, reputation management, site and logo redesigns, content creation, and so forth. All of these can be purchased in addition to their site, either now or in the future (and here is where your list becomes super valuable).

    9. Benefits over Web Design Services.

    Let be begin with a negative. There are plenty of great ideas on this very forum to start and run a successful web design business. You can do everything in this method and charge more. The benefit of this method over web design is simply one of hassle. Less hassle. And less hassle may appeal to those of you who either lack design skills to make re-designs or lack the funds to outsource the work. A typical client for web design will want revisions and many will inundate you with ridiculous suggestions. It seems like a major headache to me. Whereas, someone buying a ready-made site, is literally buying what they see. It's entirely up to you if you want to charge for re-design.

    Now, I'm not a lazy person, but I am short on time. What I prefer is a method I can setup and have running on auto-pilot. This is what I believe we have here. And to limit risk for anyone on a small budget, you can start this on a low budget, and - as we've noted - you're not reinventing the wheel. Selling sites, reselling domains and hosting, and charging for additional internet-related services are all proven methods. What we have here is essentially just a way of encapsulating them.

    Let me know what you think. Share improvements. Post pictures of rocks or tree bark. Go wild.

    Let me get you started:

    cottonwood-tree-bark_1392_990x742.jpg

    Hugs and Kisses,

    Dr Acula
     
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  2. Absynth

    Absynth Registered Member

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    danger_falling_rocks2.jpg

    I like the psychological effect bit. When I'm using Google for random local stuff like cinema times, opening times etc, I naturally assume that locally sourced information would most likely be correct and up to date.
     
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  3. Dj Co2

    Dj Co2 Elite Member

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    I bought an end user domain some time ago "limo rental in location", the keyword gets 1k searches a month. I sent emails to a few business owners. One got back to me with an offer of $150 but I rejected that because I think the domain is worth more than that. I know if I develop the site, push it to page 1 and then try to sell it I'm going to have a much easier time but I just don't have the time for that. Anyone up for a JV though?
     
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  4. futurestunner

    futurestunner BANNED BANNED

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    this is evergreen method, but you have to have BIG patience in order to get profit.
     
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  5. scrapebo

    scrapebo BANNED BANNED

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    If you know seo well dang you got yourself a method that bring you 30k within your first month
     
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  6. Dr Acula

    Dr Acula Junior Member

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    Killer rock!!!!!!

    Yeah, it's definitely a positive thing. I've been using it for 4 months on another project (blending offline to online) and seeing better conversions than global sites. The trouble is, I'm currently targeting generic products (movies). I'd imagine with, say, Location Plumbers you'd do even better. And then if you encourage the site buyer to throw up local testimonials, those rates would rise that bit more.
     
  7. Dr Acula

    Dr Acula Junior Member

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    I'll try to hunt down the Evergreen method to see if I can learn any refinements to this method. Thanks!
     
  8. Dr Acula

    Dr Acula Junior Member

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    Encouraging feedback. You've essentially carried out this idea and had success with it. Some ideas:

    - Accept the $150 and repeat the process;
    - Offer free advertising to local limo companies and setup that phone service so you know how many calls each company is receiving, and then either offer sell it after a month or two, or charge for advertising;
    - Throw up free limo advertising and build up the traffic so you can justify a bigger sale price.
     
  9. Dr Acula

    Dr Acula Junior Member

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    That would be nice! I'm definitely no seo genius (especially given how G loves to change the playing field) but I'm probably as good as the next guy. I think the trick is to start with easy-to-rank niches. I mean ridiculously easy. And I guess if you live in smaller locations (outside major cities) this is much easier. But there's usually a positive to be found in most negatives. Let's say the site is 2 weeks old and you've gone from not being indexed to landing on page 3 in two weeks. This is a selling point: in only two weeks, you're 2 pages shy of first. You could also encourage them to purchase your seo package.
     
  10. Dr Acula

    Dr Acula Junior Member

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    P.S : When I try this out, I'll post whatever information I get out of it. You always find putting into practice sends some ideas flying out the window and generates some better practices. So . . . I'll hopefully refine the above method in time and post in this thread. Best of luck to anyone who tries it. I hope it makes you some nice mullah!!
     
  11. Slambo

    Slambo Newbie

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    Say the domains (city)(autobody), (city)(abbreviated state)(autobody), and (city)(carrepair) are all available. Would it be wiser to just choose one and get it to rank, since it would be hard to get all of them to rank and the value of each of them would be decreased if there are so many similar sites being offered, or is it worth it to grab those domains now and try to sell them later while you develop one of them?
     
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  12. nerccissboy

    nerccissboy BANNED BANNED

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    nice share i m also thinking of creating website and selling them
     
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  13. Dr Acula

    Dr Acula Junior Member

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    I'm not sure I have a good answer. I'll give you my thoughts, though.

    I would select the domain with the most potential value and rank that site. Keep in mind, though, that ranking need only be part of the package; you can also setup a network of social networking sites and do all manner of other white hat marketing. It's all about adding value, not just traffic. Once the site is ready to sell, write up some nice accompanying advertising copy, listing all the items that add value. All of that, combined with traffic stats, should be an easy sale at the right price.

    But the question is . . . do you do the same for all three domains now or just the one? I would say just the one. You can be working on many sites and niches at the same time, but I'd stick to different niches, especially on the same host and IP range. When you repeat the same niche, give it a few months since the last time, and use separate hosting and domain registrar. You can sell the same niches to past buyers or to their competitors. It doesn't hurt for Joe Blow's Car Repair to have more than one website, especially if both sites are gunning for different primary keywords. Just means more traffic. And, at the prices you charge, it's peanuts to them - so a low risk investment.

    You're dealing with people who, on the whole, are not internet savvy. They won't be snapping up related domains and trying to outrank you. So you can stick to one niche and then likely have no trouble getting a related domain in 3 months.
     
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  14. Slambo

    Slambo Newbie

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    Alright I've been playing around with this idea and I've run into one major problem: how to get a website for a local business to rank if the business doesn't actually exist. That's the big catch of this method, because if you use all fake information for the website then go to sell it to a real business you will have to change all of the contact information in local directories, citations, social shares, reviews, etc. which will definitely hurt your client when they are trying to rank their actual business. Maybe it's a better idea to just sell the website without it being ranked on google, then offering your services as an SEO until it gets ranked.